In this episode of The Marketing Rapport, host Tim Finnigan interviews Gregg Johnson, CEO of Invoca, about the evolving complexities of the customer journey. They discuss the challenges that arise when companies attempt to unify both digital and offline buyer interactions, particularly in industries like insurance and healthcare, where decision-making can be intricate. Gregg emphasizes how aligning sales and marketing teams is crucial for creating seamless experiences for consumers.

The conversation delves into how technology, such as Invoca’s, bridges the gap between digital data and human interactions. By integrating these touchpoints, companies can offer a more personalized experience while optimizing their marketing strategies. Gregg highlights the importance of understanding consumer behavior across both platforms to enhance efficiency and engagement.

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