Control Points in Vertical SaaS

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Vertical SaaS is a great business model for startups to use.

It focuses the product on one specific sector.

This brings many advantages in funding, competition, application development, and more.

A control point is a strategy for controlling the customer account.

This provides a hedge against competition.

In a vertical SaaS business, there are three control points.

The first is the workflow.

If your product provides the core workflow, you own the operations of the customer’s business.

This makes it harder for a competitor to displace your solution.

The more the customer uses your workflow, the stickier your product.

The second is the data.

If you own the core data set of the customer’s account, then others must go through your system to access that data.

This makes your solution stickier and harder to move to another solution.

The third is the level of account engagement.

The higher your account contact in the organization, the stronger your position against the competition.

Consider how to engage these three control points for your vertical SaaS customer.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

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On this episode of Investor Connect, we welcome Dr. Guy Cooper, MD, an orthopedic surgeon by training, who discusses his company's breakthrough treatment for bladder cancer, the world's most expensive cancer. Dr. Cooper explains that his company, Combat Medical, is seeking $2.3 million to close a $5 million investment round to further their innovative approach that utilizes heated chemotherapy. This method enhances the drug's effect, improves penetration into cancer cells, and significantly reduces recurrence and progression rates.

Combat Medical has already conducted over 100,000 procedures outside the US, generating $4.3 million in revenue last year and holding patents that cover their products globally. Dr. Cooper articulates the company's successful trials and their aggressive expansion plans that project a substantial market growth by 2032. He outlines the potential for significant exit opportunities through acquisition by major medical device companies or IPOs on the Nasdaq.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

Why Invest in Vertical SaaS

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Vertical SaaS is a venture sector in the tech space.

It narrows the scope of the startup to a single application.

Vertical SaaS has many advantages as follows:

It’s easier to position in the market and message to the customer.

By narrowing the scope, the startup can dive deeper into the application, providing a better solution.

Distribution can be easier as it focuses on one vertical.

Vertical SaaS is highly specialized for the customer’s needs.

There’s less competition because the overall space is smaller.

Vertical SaaS requires less capital to launch and scale the business.

The key to a successful vertical SaaS business is to ensure there’s a large enough market.

If the total available market is too small, it will be difficult to achieve a venture outcome.

The founder needs to be highly experienced in the sector.

For many applications, a vertical SaaS approach will yield a successful startup.

Consider focusing your startup on a specific sector.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.