Into Focus

By: Thomas Frank
  • Summary

  • Don’t let the noise bury the lead. Join our round table discussion each and every week as kglobal brings you one smart take on a major communications story from the week that was. We read between the lines so you don’t have to and unpack the strategy – or lack thereof – behind the news. 


    Into Focus is produced by kglobal and hosted by kglobal Chief Creative Officer and resident podcaster Tom Frank. Listen to a new episode every week and check us out on Instagram and LinkedIn for smart takes in the world of consulting, creative, and communications.


    Hosted on Acast. See acast.com/privacy for more information.

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Episodes
  • Take 19: Stories from 2023
    Nov 22 2023

    Thanksgiving is a time of reflection and gratitude, but it’s also a time of stories.


    When you fly home for the holiday or head to a friend’s house for a Friendsgiving, the topic of conversation inevitably turns to work. Your grandma will inquire, “What are you doing now for work, sweetie?” or a friend will ask, “How’s the new job going?”


    And when we answer, we don’t just rattle off a list of facts. We tell stories. 


    So, in the spirit of Thanksgiving and reflection, here are some of kglobal’s stories from the past year. We hope you enjoy! 


    Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 


    And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.


    Hosted on Acast. See acast.com/privacy for more information.

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    5 mins
  • Take 18: The Beast and the Blueberry – A Tale of Two Mascots
    Oct 2 2023

    A very special someone just celebrated their fifth birthday: Gritty. That’s right, we’re talking about the seven-foot-tall, googly-eyed, orange-furred mascot of the Philadelphia Flyers hockey team. Some call him beastly, some call him cuddly, but Philly calls him one of their own.


    The rise of Gritty reflects something we’ve learned from our own work with fruit producer Naturipe and their mascot Mighty Blue: Can a good mascot personify a brand in unique ways and expand its reach to new audiences?


    Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 


    And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.


    Hosted on Acast. See acast.com/privacy for more information.

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    6 mins
  • Take 17: Ice Spice and Everything Nice – Where Celebs and Brands Collide
    Sep 27 2023

    Celebs and brands have alchemized marketing gold by finding ways to build on one another through clever marketing cameos and social media endorsements. From Zac Efron-approved socks to Ben Affleck and Ice Spice’s coffee hang-out, celebrities continue to sound off on the products they think we should like best.  It’s not always a slam dunk, but when done right, the results can launch a brand forward.Okay, so what does it mean to be “done right”? 


    Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 


    And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.







    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    5 mins

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