Have you done a career checkup lately? Need some inspirational ideas? Check out this week’s It’s Great Business interview with Lara Shackelford. Lara is Chairman and Founder of Fidere.ai, a company whose mission is to rebuild genuine trust between businesses and their customers through intelligent AI-powered engagements. Lara brings over two decades of leadership in data and AI technologies and experience as a Chief Marketing Officer. She has served in a variety of marketing positions at some of the world’s most recognized companies that include Oracle, Marketo, Microsoft Bearing Point and IBM as well as at a selection of tech startups. During our discussion, Lara shares some great career stories and deeply personal thoughts about her career journey. When you listen to Lara’s stories about how her career at Levi Strauss coupled with grit ultimately led her to open doors into the world of tech marketing. Most importantly, she shares how having clear career goals will lead to success. When you listen, you will hear details about the importance of taking a periodic assessment of where you are in your career (not the title but the learning and development. She implores you to consider how taking risks can lead to great fulfillment. Want to hear more? Be sure to subscribe to It’s Great Business, available on your favorite streaming platform. If you would like to connect with Lara, she can be reached on LinkedIn at linkedin.com/in/larashackelford.