International Education Marketing and Recruitment

By: Middlebury Institute Marketing & Recruiting class
  • Summary

  • Issues related to marketing and recruiting for international education programs and in the IE context. Season 6 starts in November 2024, with new episode #90. Produced by the International Education Management community at the Middlebury Institute of International Studies. https://www.middlebury.edu/institute/academics/degree-programs/international-education-management

    © 2025 International Education Marketing and Recruitment
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Episodes
  • S6 Ep97 Which political and demographic changes create the greatest IE marketing opportunities?
    Dec 5 2024

    This episode is the eighth and final in the 2024 season. In this episode panelists working with students in the US and abroad in K-12 and higher education sectors share political, demographic, economic, and other changes that are creating opportunities for international education marketing and student recruitment. The contributors are:

    • Abigail Homer
    • Pablo Mejido
    • Sasha Roley
    • Cara Hugabonne

    Stories in this episode:

    • Uzbekistan is third-biggest source of foreign students
    • Chinese high school students turn eyes towards Japan
    • HE experts tackle barriers to inter-regional collaboration
    • India Optimistic over F-1 Visas and Green Cards Under Trump

    If you would like to learn more about international education management at the Middlebury Institute, please visit go.miis.edu/IEM

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    29 mins
  • S6 Ep96 AI and strategic changes can address anxiety and privacy concerns
    Dec 4 2024

    This episode is the seventh in the 2024 season includes perspectives from educators and students in higher education and K-12 sectors on the ways that anxiety and privacy considerations are shaping study decisions and the ways AI and other tools can help address them. The contributors are:

    • Miles Leonard
    • Megan Ross
    • Sydney Low
    • Katherine Garcia

    Stories in this episode:

    • Will Submitting the FAFSA Put Undocumented Parents at Risk? This Group Thinks it Could.
    • Texas Governor Orders New Restrictions on Colleges’ Ties to China and Other ‘Adversarial’ Countries
    • As traditional “Anglo” international education destinations falter, Asia-Pacific countries look closer to home | Lowy Institute
    • How AI Is Transforming Marketing

    If you would like to learn more about international education management at the Middlebury Institute, please visit go.miis.edu/IEM

    If you would like to learn more about international education management at the Middlebury Institute, please visit go.miis.edu/IEM

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    18 mins
  • S6 Ep95 Where you are welcome drives international study decisions
    Nov 27 2024

    This episode is the sixth in the 2024 season includes perspectives from educators and students in higher education and K-12 sectors on the attractiveness of the US and other destinations and what it takes to be perceived as a welcoming place to study. The contributors are:

    • Madeline Brown
    • Helen Day
    • Sharon Leigg
    • Abbas Abbas

    Stories in this episode:

    • Australia Visas: Australia's cap on international students pushes Indians to explore alternatives
    • Indian international students in the US outnumber Chinese for the first time in 15 years
    • Trump 2.0 and Study Abroad: Two Diverging Paths (and the new Open Doors Data)
    • California retains No. 1 ranking for international student enrollment as concerns grow over Trump

    If you would like to learn more about international education management at the Middlebury Institute, please visit go.miis.edu/IEM

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    20 mins

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