• Instant Traction Myth: DYSON

  • Sep 29 2024
  • Length: 24 mins
  • Podcast

Instant Traction Myth: DYSON

  • Summary

  • In this Episode: ** T's gift. ** If you DM us, please follow us too. ** Another instant traction myth. ** Invented the Ballbarrow & Boat Launcher in the 70s. ** It takes time to develop a quality product. ** Vacuums lose suction from a layer of dust clogging the bag. ** Inspired by the centrifugal separator. ** Built a cardboard model and tested it. ** You may be working on one thing but be open to recognizing other opportunities. ** Listen to the market, find the problem and start small with a proof of concept. ** As creators we are also scientists and detectives looking at how things work. ** Dyson... Sir James Dyson. ** People often say that if the idea is so good someone else would have already done it. ** Network, funding, perseverance and having the right support system. ** In a shed behind his house he developed 5,127 prototypes. ** It's very common for inventors and founders to get frustrated by a lack of progress. ** Know how your network comes into play. ** Rotork. ** Commercial success in Japan. ** "Say goodbye to the bag." A clear message of their unique value prop. ** A lot of listening to the market and iteration to find success. ** When major companies rejected his product, he opened Dyson Limited to make it himself. ** The alpha product, The Dual Cyclone Vacuum. ** They are true to their value of making digital electric motors. ** What is your strength? What is your UVP? Can you adapt into other products? ** It took a long time and that is the point. ** In our 3-phase process there can be no guarantees. ** "I made 5,127 prototypes of my vacuum before I got it right." ** You need emotional intelligence, the ability to withstand failure and to know when to stop. ** It's hard as a solo inventor to persevere, you need the power of a team. ** My product is my baby. ** I love the Dyson story. ** If you are an inventor working on an idea just keep going until you shouldn't anymore. ** Keep going but get honest feedback. ** You need to surround yourself with people that will tell you the honest truth. ** Sometimes at some point we do have to stop. ** It's not just grit. It's strategy, emotional intelligence and network. ** Incremental progress and Outro.

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