Navigating Dirty Data with Special Guest Shae Blevins

Welcome back to another insightful episode of the Insightly podcast! If this is your first time tuning in, we are excited to share our data nerdy hour with you. Today, we dive deep into the world of data management within businesses and organizations. We're thrilled to be joined by Shae Blevins from Third House Company, a multifaceted marketing expert known for her impressive skills ranging from content creation to cleaning up dirty data. We'll discuss the pivotal role of data in marketing and sales, common challenges surrounding dirty data, and actionable strategies to keep your data clean and effective. Shae will also share her journey from journalism to becoming a data-driven marketer. Whether you're a seasoned data pro or just starting out, you won't want to miss this engaging conversation. Join us to learn how clean data can propel your business to new heights!

00:00 Welcome to the Insightly Podcast

01:50 The Importance of Data in Business

02:57 Introducing Shae Blevins

04:26 Shae's Journey and Expertise

07:11 The Challenges of Dirty Data

11:14 Effective Data Management Strategies

17:33 The Role of CRM in Business Development

36:21 The Future of Marketing and Data

42:07 Final Thoughts on Dirty Data

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode, we leap into the world of how data and artificial intelligence are being utilized in the Olympics. From athlete training and environmental conditioning at the Colorado Springs facility to enhancing spectator experiences and ensuring fair play, AI is making a significant impact. We explore the International Olympics Committee's AI agenda, its applications in event operations, refereeing, and judging, and discuss its potential implications for future sports events like the LA 2028 Olympics. Tune in to learn how cutting-edge technology is revolutionizing the way we experience and engage with sports.

00:00 Welcome and Weekend Vibes

00:46 Fall Favorites and Seasonal Joys

01:17 Olympics and Paralympics Excitement

02:03 Data in Olympic Training

05:04 AI and Environmental Conditioning

06:32 AI Agenda for the Olympics

10:17 AI in Judging and Spectator Experience

12:46 Future of AI in Sports

13:54 Closing Thoughts and Listener Engagement

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode of Insightly, we explore the evolving role of the Chief Data Officer (CDO) and its transition into Chief Data and Analytics Officer (CDAO). We discuss the growing significance of this role in both large enterprises and mid-sized organizations, touching on the key responsibilities such as data governance, ethics, data-driven decision making, data monetization, and data science/AI. We also delve into the challenges and opportunities of having a CDO/CDAO, the importance of fostering a data culture, and the benefits of integrating technology with strategic people management. Join us as we share insights from industry trends and client experiences, and extend an invitation to current CDOs and CDAOs to share their journeys with us.

00:00 Introduction and Welcome
01:01 The Evolving Role of the Chief Data Officer
03:45 Responsibilities of the Chief Data and Analytics Officer
05:03 Data Monetization and Its Implications
08:35 Challenges and Opportunities for CDOs
10:19 The Importance of Data Culture
12:33 Conclusion and Call to Action

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifetime value. We discuss real-world examples, including Amazon’s evolution and a client’s revenue management dashboard, to highlight how data-driven decisions can transform your products and services. If you’re looking for actionable insights on using your existing data to drive innovation and growth, this episode is for you!

00:00 Welcome to the Insightly Podcast

00:53 Introduction to Product Offering Innovation

01:33 Five Ways to Drive Innovation with Business Data

04:53 Selling Products Better

12:30 Identifying New Product Offerings

19:33 Bundling Products for Maximum Value

24:34 Mapping Product to Customer Type

26:00 Enhancing Customer Lifetime Value

32:25 Conclusion and Contact Information

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this mini-episode, we dive into the concept of digital transformation, explaining it as a process of modernizing a company's infrastructure to be more data-first. We discuss how traditional notions like moving to the cloud and building data storage are just tools, and emphasize the importance of having connected and usable data. We also highlight compelling statistics showing the benefits of a data-first strategy, such as being 20 times more likely to beat competitors to market with innovation and 11 times more likely to exceed revenue goals. Tune in to understand why prioritizing data can lead to better decision-making, enhanced agility, and higher job satisfaction among developers and data scientists.

00:00 Introduction and Setting the Stage

00:32 Understanding Digital Transformation

01:28 Data First Modernization

02:15 The Importance of Data Connectivity

04:20 Statistics and Benefits of Data First Approach

06:33 Applications Over Infrastructure

09:05 Conclusion and Call to Action

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this mini-episode, we dive into the intricacies of metric mapping within CRM systems. We discuss the process of defining objectives and translating them into actionable data points, stored across various platforms. The conversation sheds light on how to track and visualize key metrics, integrate data into CRMs, and the importance of understanding the journey and objectives of prospects, products, and customers. Join us for insights on beginning with curiosity and imagination in the world of data and for practical tips on how to start with metric mapping in your organization. Reach out to us with your thoughts or for more specific episode requests at hello at insightlypodcast.com.

00:00 Introduction and Episode Setup

00:40 Understanding Metric Mapping

01:32 Data Storage and CRM Integration

02:32 Mapping Customer Journeys

04:07 Collaborative Metric Mapping

06:09 Practical Applications and Final Thoughts

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode, we explore the pros and cons of using spreadsheets in business, acknowledging their utility but highlighting their limitations as companies grow. We discuss the challenges of scalability, data integrity, and the inefficiencies that arise from multiple users and departments relying on disparate spreadsheets. Tune in to understand when it's time to transition from spreadsheets to more robust data management solutions and how to ensure data accuracy and efficiency across your organization.

00:00 Introduction to the New Format

00:59 The Ubiquity of Spreadsheets

01:27 The Limitations of Spreadsheets

02:08 Challenges in Growing Organizations

03:42 Data Governance Issues

04:10 When Spreadsheets No Longer Serve You

05:17 Effective Data Analysis

08:12 Conclusion: To Spreadsheet or Not to Spreadsheet

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode, we sit down with Emily Stewart, Director of Digital Marketing and Data Analytics, and Leah Webb, Growth Analytics Manager, from Meritrust Credit Union. We explore their fascinating journeys into the field of data, starting from modest beginnings to becoming leaders in their roles. Emily and Leah share invaluable insights into the significance of problem-solving, maintaining strong vendor relationships, and cultivating a data-driven culture within their organization. We also discuss major digital transformation projects, like their custom CRM system and the creation of an engagement member metric. Tune in to get inspired by how data can drive both success and innovation in financial institutions.

00:00 Introduction and Excitement for the Interview

01:09 Meet the Guests: Emily Stewart and Leah Webb

02:26 Emily's Journey into Data Analytics

05:29 Leah's Path to Growth Analytics

07:39 Learning and Growing in Data Analytics

13:24 Challenges and Strategies in Digital Transformation

25:19 Building a Data-Driven Culture

34:49 Creating an Engaged Member Metric

39:31 Advice for Aspiring Data Analysts

44:09 Conclusion

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.