Today we are jumping into the fundamentals of data terminology essential for anyone using data to drive business success. We start by breaking down key concepts like Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs), explaining their significance and applications. We then explore the difference between raw data, metrics, and analytics, and how these elements contribute to effective data visualization and business intelligence. By the end of the episode, you'll have a clearer understanding of how to accurately use data terms and make data-driven decisions to elevate your business strategies. Join us for an insightful discussion aimed at demystifying data jargon and enhancing your data literacy.

00:00 Welcome to the Insightly Podcast

01:33 Introduction to Data Terminology

03:06 Understanding KPIs and OKRs

08:45 Breaking Down Data and Metrics

16:08 Exploring Analytics and Business Intelligence

22:23 Concluding Thoughts and Next Steps

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode ofInsightly podcast, we are going to explore how asking the right questions of your data can unlock valuable insights and provide competitive advantage. We will look at case studies of how predictive analytics can be used to achieve significant savings. Furthermore, we discuss overcoming hurdles in data implementation, the importance of cross-department collaboration, and share potential questions businesses can ask their data to enhance decision making. Tune in for real-world examples and expert tips on maximizing the value of data in your organization.

00:00 Introduction and Podcast Milestone

01:48 The Origin of InSightly Podcast

02:42 Today's Topic: Questions to Ask Your Data

03:13 Case Study: Predictive Analytics in HVAC Industry

08:48 Exploring Data-Driven Decision Making

12:53 Challenges in Implementing Data Solutions

17:10 The Importance of Foundational Data Work

19:26 Overcoming Data Implementation Hurdles

19:57 The Competitive Advantage of Data

21:26 Setting and Achieving Data Goals

23:47 Key Questions for Sales and Marketing Data

26:40 Operational and Financial Data Insights

30:59 The Importance of Cross-Department Collaboration

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

We are deep into spooky season with Halloween around the corner, and one of the most frightening things for businesses is cybersecurity and effective data usage. Our special guest, Tariq Azmi, who has 20 years of experience in the IT sector shares his valuable insights into his career journey and the evolving landscape of technology and data security. We explore the importance of data classification, managing data breaches, and the pivotal role of collaboration and communication within organizations. We discuss the complacency in tech usage and how it impacts data security, and Tarek emphasizes the need for businesses to reassess their approach to cybersecurity. Join us as we navigate the challenges and solutions in safeguarding valuable business data and prepare for potential cyber incidents. This episode is a must-listen for business owners, IT enthusiasts, and anyone interested in the profound impact of data in today’s digital world.

00:00 Welcome to Insightly Podcast

01:34 Introducing Our Special Guest: Tariq Azmi

02:29 Tarek's Journey in IT and Compliance

03:09 The Evolution of Technology and Cybersecurity

06:34 The Challenges of Parenting in the Digital Age

11:34 Data Governance and Internal Security

16:24 The Importance of Collaboration and Communication

24:05 The Role of IT in Business Security

27:33 The Ineffectiveness of Traditional IT Training

28:14 Innovative Approaches to IT Education

29:05 The Importance of IT Collaboration

31:10 The Role of Governance and Compliance

32:44 Personal Data Security and Real-Life Examples

34:28 The Impact of Cybersecurity on Businesses

39:51 The Vulnerabilities in Critical Infrastructure

51:24 The Need for Incident Response Plans

52:28 Conclusion and Final Thoughts

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

Navigating Dirty Data with Special Guest Shae Blevins

Welcome back to another insightful episode of the Insightly podcast! If this is your first time tuning in, we are excited to share our data nerdy hour with you. Today, we dive deep into the world of data management within businesses and organizations. We're thrilled to be joined by Shae Blevins from Third House Company, a multifaceted marketing expert known for her impressive skills ranging from content creation to cleaning up dirty data. We'll discuss the pivotal role of data in marketing and sales, common challenges surrounding dirty data, and actionable strategies to keep your data clean and effective. Shae will also share her journey from journalism to becoming a data-driven marketer. Whether you're a seasoned data pro or just starting out, you won't want to miss this engaging conversation. Join us to learn how clean data can propel your business to new heights!

00:00 Welcome to the Insightly Podcast

01:50 The Importance of Data in Business

02:57 Introducing Shae Blevins

04:26 Shae's Journey and Expertise

07:11 The Challenges of Dirty Data

11:14 Effective Data Management Strategies

17:33 The Role of CRM in Business Development

36:21 The Future of Marketing and Data

42:07 Final Thoughts on Dirty Data

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode, we leap into the world of how data and artificial intelligence are being utilized in the Olympics. From athlete training and environmental conditioning at the Colorado Springs facility to enhancing spectator experiences and ensuring fair play, AI is making a significant impact. We explore the International Olympics Committee's AI agenda, its applications in event operations, refereeing, and judging, and discuss its potential implications for future sports events like the LA 2028 Olympics. Tune in to learn how cutting-edge technology is revolutionizing the way we experience and engage with sports.

00:00 Welcome and Weekend Vibes

00:46 Fall Favorites and Seasonal Joys

01:17 Olympics and Paralympics Excitement

02:03 Data in Olympic Training

05:04 AI and Environmental Conditioning

06:32 AI Agenda for the Olympics

10:17 AI in Judging and Spectator Experience

12:46 Future of AI in Sports

13:54 Closing Thoughts and Listener Engagement

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode of Insightly, we explore the evolving role of the Chief Data Officer (CDO) and its transition into Chief Data and Analytics Officer (CDAO). We discuss the growing significance of this role in both large enterprises and mid-sized organizations, touching on the key responsibilities such as data governance, ethics, data-driven decision making, data monetization, and data science/AI. We also delve into the challenges and opportunities of having a CDO/CDAO, the importance of fostering a data culture, and the benefits of integrating technology with strategic people management. Join us as we share insights from industry trends and client experiences, and extend an invitation to current CDOs and CDAOs to share their journeys with us.

00:00 Introduction and Welcome
01:01 The Evolving Role of the Chief Data Officer
03:45 Responsibilities of the Chief Data and Analytics Officer
05:03 Data Monetization and Its Implications
08:35 Challenges and Opportunities for CDOs
10:19 The Importance of Data Culture
12:33 Conclusion and Call to Action

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifetime value. We discuss real-world examples, including Amazon’s evolution and a client’s revenue management dashboard, to highlight how data-driven decisions can transform your products and services. If you’re looking for actionable insights on using your existing data to drive innovation and growth, this episode is for you!

00:00 Welcome to the Insightly Podcast

00:53 Introduction to Product Offering Innovation

01:33 Five Ways to Drive Innovation with Business Data

04:53 Selling Products Better

12:30 Identifying New Product Offerings

19:33 Bundling Products for Maximum Value

24:34 Mapping Product to Customer Type

26:00 Enhancing Customer Lifetime Value

32:25 Conclusion and Contact Information

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this mini-episode, we dive into the concept of digital transformation, explaining it as a process of modernizing a company's infrastructure to be more data-first. We discuss how traditional notions like moving to the cloud and building data storage are just tools, and emphasize the importance of having connected and usable data. We also highlight compelling statistics showing the benefits of a data-first strategy, such as being 20 times more likely to beat competitors to market with innovation and 11 times more likely to exceed revenue goals. Tune in to understand why prioritizing data can lead to better decision-making, enhanced agility, and higher job satisfaction among developers and data scientists.

00:00 Introduction and Setting the Stage

00:32 Understanding Digital Transformation

01:28 Data First Modernization

02:15 The Importance of Data Connectivity

04:20 Statistics and Benefits of Data First Approach

06:33 Applications Over Infrastructure

09:05 Conclusion and Call to Action

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.