In the world of sales, whoever is talking is buying. Discover the power of active listening and emotional engagement with sales expert Joe Pallo. But what will happen when the main character finds themselves in a sales pitch where they can't get a word in? Stay tuned to find out.

In this episode, you will be able to:

• Understand the paramount role of emotions in driving sales.

• Equip yourself with the right questions to stir up emotional ties.

• Grasp the essence of diagnosing client needs before unveiling your sales pitch.

• Recognize the significance of active listening in turning the sales conversation in your favor.

• Gain the skills to pave the way for the progression of the sales process.

My special guest is Joe Pallo

From financial services to agriculture, Joe Pallo's sales expertise has led him to the discovery of a unique universal truth that's seen him excel across industries. With over a million dollars in sales under his belt, Joe has proven that emotional engagement is as pivotal to sales success as logical reasoning. Yet, his most significant achievement is the coaching and mentoring he provides. His commitment to sharing his knowledge has enabled countless professionals to achieve success and top producer status.

Grab his new book: How To Sell Nothing: The Logical Way To Make The Emotional Sale $0.99 Kindle version https://www.amazon.com/dp/B0CC73N5X8

How To Sell Nothing appeared on 11 Amazon best seller lists, coming in at #1 in the categories of Small Business Sales & Selling, Sales Techniques, and Sales & Selling presentations. It also landed in the top 5 in Sales & Selling, Business Marketing & Sales, Business Development & Entrepreneurship, and Communication Skills. Imagine my surprise at seeing MY book be ranked #25 on the bestseller list under the top-level category of Business & Money!!

Connect with Joe here: Website: https://www.sellnothing.co/ Linked: ⁠⁠⁠⁠https://www.linkedin.com/in/joe-pallo-00464989/ Facebook: https://www.facebook.com/JoePalloSellNothingLLC

Connect with Troy Holt here: Website: ⁠⁠⁠⁠⁠⁠⁠https:///www.troyholt.com⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: https://www.linkedin.com/in/troydholt⁠⁠⁠⁠⁠⁠⁠ Twitter: https://twitter.com/TroyTalksMoney⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100063546310389⁠⁠⁠⁠⁠ Like, subscribe, download, and give a review of the Troy Talks podcast.