Inclusion and Marketing

By: Sonia Thompson
Listen for free

  • Summary

  • Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
    Sonia Thompson
    Show more Show less
Episodes
  • 130. How to plan more inclusive business events with Eman Ismail

    130. How to plan more inclusive business events with Eman Ismail
    Sep 26 2024
    When it comes to business events, particularly those where important and transformational relationships are formed, it's very common for them to not be inclusive -- particularly for people who, for whatever reason, don't engage in specific activities that are considered "norms" in these types of settings. A big part of inclusive marketing is challenging what is often considered to be "normal" in your quest to make more of the people you want to serve feel like they belong with you. In this episode, I sat down with Eman Ismail, an email marketing strategist and copywriter, and founder of Eman Copy Co, an email marketing microagency. We had a really insightful chat about her experiences feeling excluded by the norms at many events, and how it made her feel, as well as how it impacted her success. We also walk through practical examples for brands for how to create more inclusive events that enable more people to achieve success and feel like they belong with you. Get the Inclusion & Marketing Newsletter Let's work together Eman Copy Co Mistakes That Made Me podcast Eman Ismail on LinkedIn
    Show more Show less
    44 mins
  • 129. 7 Customer acquisition strategies smart brands used to reach more consumers

    129. 7 Customer acquisition strategies smart brands used to reach more consumers
    Sep 19 2024
    Customer acquisition is one of three core components of any good and effective inclusive marketing strategy. In particular, brands must prioritize "inviting" consumers from underrepresented and underserved communities to be their customers. In this episode, I walk you through seven customer acquisition strategies smart brands use to win new customers from often ignored communities. Get the Inclusion & Marketing Newsletter Work with me Visuals, examples, and links mentioned in this episode
    Show more Show less
    16 mins
  • 128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand

    128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand
    Sep 12 2024
    Being successful with inclusive marketing is about more than just the marketing. It requires building an inclusive brand that supports communities and thinks and behaves inclusively throughout the organization. That's what consumers say they want. In this episode, I walk you through why building an inclusive brand is essential to your success with inclusive marketing. I also show you how to build an inclusive brand with my 5C Inclusive Brand Framework. Get the Inclusion & Marketing Newsletter Let's work together
    Show more Show less
    21 mins
Marketing Economics
Show more Show less

What listeners say about Inclusion and Marketing

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available