In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the important topic of speaker selection at events, specifically focusing on inclusivity and representation. Discover the challenges and considerations when selecting speakers for events, particularly when catering to a specific audience, like women in a particular industry. Learn valuable strategies for creating a more inclusive and diverse speaker lineup at your events, ensuring all voices are heard and represented. Gain insights from Katie and Chris's open and honest conversation about their experiences and perspectives on this crucial issue, and find inspiration for positive change in your event planning.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the implementation of Responsible AI in your business. Learn how to align AI with your company values, establish accountability, ensure fairness in AI outputs, and maintain transparency in your AI practices. By understanding these elements, you can unlock the true potential of AI while avoiding potential pitfalls. Gain valuable insights to navigate the complex world of AI implementation and build a framework for responsible AI usage in your organization.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential. Discover why process decomposition is essential for successfully integrating AI into your workflow and how it allows you to identify specific tasks where AI can truly shine. Understand the importance of establishing clear business requirements and standard operating procedures before diving headfirst into AI implementation. Gain insights into how to evaluate new AI models as they emerge and learn to differentiate the hype from the practical applications.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of data privacy when using generative AI for marketing. You'll discover the risks of blindly trusting AI vendors and the critical role of transparency in building trust with your audience. Learn why a robust AI responsibility plan is not just about legal compliance but also about protecting your brand reputation and ensuring the long-term success of your marketing efforts. Discover actionable steps for evaluating AI vendors and establishing clear accountability within your organization to mitigate potential risks associated with data privacy.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the issue of bias in AI, particularly in large language models. Discover real-life examples of how bias manifests and the potential consequences for businesses, including reputational damage and the reinforcement of harmful stereotypes. You will learn about a critical framework for responsible AI development and deployment, emphasizing the importance of accountability, fairness, and transparency. Tune in to gain actionable strategies for mitigating bias in AI and promoting ethical practices within your organization.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the meaning of “responsible AI,” a term that feels like a buzzword, and how it lacks a common understanding. You will learn why aligning AI with your company values is crucial for reducing harm and ensuring ethical practices. Katie and Chris introduce a five P framework for implementing responsible AI and explore the importance of transparency and accountability. Tune in to discover how to navigate the evolving landscape of AI and its implications for your business.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to use the power of Ideal Customer Profiles (ICPs) to achieve product market fit and accelerate your marketing success. You'll learn practical strategies for leveraging ICPs to validate your product ideas, ensuring you are building solutions your target audience truly desires. Discover the dangers of relying solely on your intuition as a marketer and how ICPs can provide invaluable, unbiased feedback, leading to increased revenue and engagement. Don't miss out on the insights shared in this episode as Katie and Chris delve into the future of marketing with AI.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their upcoming MAICON 2024 talks on managing the people who manage AI and the importance of open AI models. Discover why open models give you more freedom and control over your AI than closed models. Learn why marketers should understand both the potential benefits and risks of open AI models. Find out how open models can potentially give you a competitive edge in your industry.

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