• Improving UX through empowering the customer

  • Dec 19 2023
  • Length: 19 mins
  • Podcast

Improving UX through empowering the customer

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  • Summary

  • User experience is about understanding customers, not just features. Empowering the customer through understanding their needs, perspectives, and pain points allows for the creation of experiences that genuinely solve problems and bring value, leading to deeper engagement and satisfaction. In this episode, we hear from User-Experience and Design Researcher at Cisco, Alexandra Logushova.

    Brought to you by PREZENT and Executive Producer, Rajat Mishra.
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