Define your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse perspectives at the table.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/immersive-brand-experiences

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(00:00) Introduction - Maya Guice, Director of Strategy at BRC Imagination Arts

(02:11) Brand Experience at Johnnie Walker in Edinburgh Scotland

(09:26) Marketers: Part Creative, Part Business Minded, and Part Anthropologist

(12:10) The Socialization of Ideas - Diverse viewpoints at the table

(14:54) Don't put the dinosaur out front - The Raider's Experience

(19:18) Find little emotional moments to help clients achieve their goals

(24:14) BRC Podcast - "Masters of Storytelling"

(30:40) Know Your Audience - Don't waste time playing a game that's not yours to play

(32:36) Be Yourself in Business

(35:48) Maya's Chapter in Life - Creating Myself