A year after "pitching, pitching, pitching" dictated the Cardinals' approach to the offseason, the club faces a far broader challenge this winter.

PR, PR, PR.

Or, as Best Podcast in Baseball guest Brooke Grimsley, noted: "Change, change, change."

The 2024 Cardinals' season comes to a close with the club trying ot break the hold of .500 and avoid a second losing season, what would be the first back-to-back losing seasons in a full schedule since Stan Musial played for the team in the late 1950s. Crowds, like wins and playoff appearances, have dwindled, and the one-off season the Cardinals promised after 2023 has become something more problematic for the club: a trend.

Grimsley, co-host of The Opening Drive at ESPN 101.1 FM/WXOS in St. Louis, said the feedback they've received from listeners and fans suggest that fans are moving from anger to acceptance to something more alarming for any club -- apathy.

With BPIB host and St. Louis Post-Dispatch baseball writer Derrick Goold, Grimsley discusses what messages and actions the Cardinals could take in the coming weeks and months to reanimate and engage the fan base. They discuss not just player movement and moves but how important comments, direction, and transparency from the front office could be, and what the role media plays in gathering that info and relaying it to fans.

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold.