• If You’ve Never Heard of a Yottabyte … the Smart Money is on You Will Be Soon

  • Jan 17 2022
  • Length: 7 mins
  • Podcast

If You’ve Never Heard of a Yottabyte … the Smart Money is on You Will Be Soon

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  • Summary

  • Volume of data mind boggling


    Beginning of 2020 … global data created est. 44 zettabytes


    If this number is correct, it will mean there are 40 times more bytes than there are stars in the observable universe.

    By 2025, it’s estimated that 463 exabytes of data will be created each day globally – that’s the equivalent of 212,765,957 DVDs per day!


    Key daily statistics:

    • 500 million tweets are sent
    • 294 billion emails are sent
    • 4 petabytes of data are created on Facebook
    • 4 terabytes of data are created from each connected car
    • 65 billion messages are sent on WhatsApp
    • 5 billion searches are made


    Need to understand:

    • Architecture
    • Relevance vs. clutter


    What to do?

    • Take the lead
    • Educate yourself
    • Right Internal and external partnerships
    • Numbers not words … diligently measure
      • Sales contribution
      • Revenue
      • Business
    • Balance data with creativity
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