• Identity vs. Brand: Scaling Your Business Beyond Yourself with Rich Kozak

  • Jan 23 2025
  • Length: 16 mins
  • Podcast

Identity vs. Brand: Scaling Your Business Beyond Yourself with Rich Kozak

Listen for free

View show details

  • Summary

  • Guest: Rich Kozak, Founder of Rich Brands

    Memorable Quotes:

    • “A brand isn’t your perception; it’s the perception in others’ minds.”
    • “To scale, you must evolve both the brand and the perception around it.”
    • “When founders share their vision, things become clearer for everyone involved.”

    Key Takeaways:

    1. The Nature of Brand: Rich defines branding as the perception held by others and explains why that perspective is key.
    2. Scaling Beyond Self: Founders can maintain their identity while allowing the brand to take on its own growth path.
    3. Ego and Vision: Balancing ego with a shared vision makes scaling more achievable and removes hurdles.
    4. Practical Advice: Rich shares strategies like “trusting your gut,” “speaking from the heart,” and his structured 7-step branding approach for impactful results.

    Resource Links:

    • Rich Brands — Explore Rich’s brand services and download his 7-Step Blueprint for purpose-driven branding.
    Show more Show less
Show more Show less

What listeners say about Identity vs. Brand: Scaling Your Business Beyond Yourself with Rich Kozak

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available