• Ideas That Sell: How to Add Impact to Your Concepts

  • Apr 6 2021
  • Length: 15 mins
  • Podcast

Ideas That Sell: How to Add Impact to Your Concepts

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  • Summary

  • How do you stand out as a creative? And how can your campaigns make more of an impact in the world? One way is to know how to magnify both benefits and problems in the mind of the audience. They may be advanced techniques, but they're actually pretty simple to learn and apply to your creative. One we call the Energy Equation. And the other is to do with polarised thinking. I hope you find the lesson useful. But don't forget to post a review to let me know what you think. >>> Check out my online video courses on Skillshare. You get free access for 14 days. Just search: ‘skillshare rob aspinall’
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