Join Christian Hüttenhein in an insightful conversation with Manfred Tropper as they dive into the evolving world of corporate venturing tools. Manfred, CEO of Mantro, shares his journey from enterprise software services to leading a venture building company. Discover how Mantro pioneers joint ventures with corporates, guiding them through high uncertainty to achieve maturity. Explore key topics such as the distinction between equity and P&L games, the strategic importance of venture clienting, and the role of innovation tools like M&A and intrapreneurship.

Takeaways

• Separating the equity game from the P&L game is crucial in corporate innovation.

• Venture clienting is a valuable tool for corporates to work with startups and leverage their technologies and solutions.
• Data analysis and understanding market trends can provide insights into the future and help make informed decisions. The innovation market is becoming less hype-based and more focused on real needs.
• Large corporate clients tend to work with large consultancies for strategic projects, while SMEs prefer risk-sharing and a more personalized approach.
• Different tools, such as venture clienting, intrapreneurship, and M&A, have different purposes and should be chosen based on the specific needs of the organization.
• A more strategic approach to innovation is needed, and decision-makers should have a better understanding of the available tools.
• The role of a chief venturing officer could be valuable in guiding the innovation strategy of large corporates.
• The future of corporate venturing depends on the economic climate and the ability to think about the future despite challenges.
• Talking to people outside of one's bubble can provide new perspectives and insights.

Chapters

00:00 Introduction and Background

08:57 Joint Ventures: Balancing Roles and Responsibilities

20:46 The Value of Venture Clienting in Corporate Innovation

22:36 Using Data Analysis to Understand Market Trends

29:07 The Importance of Building Products and Working with Uncertainty

37:35 Navigating the Challenges and Trends in the Innovation Market

39:34 The Role of Large Corporate Clients and SMEs in Innovation

42:27 Venture Clienting: A Different Approach to Innovation

46:15 Choosing the Right Tools for Innovation

51:15 The Need for a Strategic Approach to Innovation

53:53 The Potential Role of a Chief Venturing Officer

55:36 Exploring Other Tools for Innovation

01:00:25 The Future of Corporate Venturing

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Mehr über Christian Hüttenhein:

Unternehmen: ⁠⁠https://www.pexus-ventures.com/⁠⁠

Person: ⁠⁠https://www.christian-huettenhein.com⁠⁠

LinkedIn: ⁠⁠https://www.linkedin.com/in/christian-huettenhein/⁠⁠

YouTube: ⁠⁠https://www.youtube.com/@ChristianHuettenhein⁠⁠

Kalender: ⁠⁠https://calendly.com/huettenhein⁠⁠

Buch: ⁠⁠https://venture-clienting-book.com/⁠⁠

Community: ⁠⁠https://www.venture-client-roundtable.com/