Doug MacMillan has an impressive marketing career and has worked with HVAC businesses for over 20 years. This conversation focuses on a discussion around the broader commitment to building identity and personality. 

You cannot attract your best clients and young talent without a brand or a position in the marketplace that has an identity. 

Listen in on the conversation to learn more about the importance of your business brand and more!

In this episode, Rob and Adam dive deep on how to  hire the right team in order to help you build customer service and how to know when to step away from doing the day-to-day work as a business owner so you can work on growing the business!

• Building trust with your customers 
• Helping your HVAC techs build empathy and trust
• How to hire the right people
• Building loyalty with your team
• How to step back from being in the business and driving the truck to working on the business as an owner 
• And much more!

Wes is the President of Conestogo Mechanical, a mechanical contracting firm, offering high-quality services for commercial, industrial, institutional, & multi-residential buildings. He has been in the business for 24 years and worked his way from an apprentice to President of the company. Everything he has been able to accomplish has been around having good people.

In this episode we'll cover:

• Getting customers on maintenance plans
• How software can help you scale your business
• How to get buy-in from your company when implementing new software
• How to integrate your systems
• Finding the right provider
• and more!