IHP 001 | The Marketing Paradox

83% of marketing messages are blocked or tuned out, but many marketers keep dialing up their efforts, pushing spammy, deceptive, and even predatory ploys down our throats. Marketers are the source of the information pollution, but ironically, they must also be the solution. Host Matt O’Leary is joined by marketing expert John Lenker and philosopher Kevin deLaplante to chart a path forward. For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.