Humor is Duluth's superpower in building a billion dollar brand
Feb 22 2025
Length: 37 mins
Podcast

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Humor is Duluth's superpower in building a billion dollar brand

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Summary
Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode.

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