• How to use the decoy effect in conversion optimization

  • Sep 15 2022
  • Length: 5 mins
  • Podcast

How to use the decoy effect in conversion optimization

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  • Summary

  • The Decoy Effect is a behavioral economics strategy that you can use to  improve your website’s conversion rate. It’s based on the idea that  people have irrational preferences, which means they don’t always act  logically when making decisions. We all know that people react  differently to different incentives and stimuli; that’s why conversion  optimization is so important.
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