• How to Use Senior Living Marketing Data to Tell a Story & Influence the Sales Team's Behavior

  • Oct 2 2024
  • Length: 34 mins
  • Podcast

How to Use Senior Living Marketing Data to Tell a Story & Influence the Sales Team's Behavior

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  • Summary

  • Senior living communities generate a lot of data in the course of their marketing activities to attract leads. How that data is used – or isn't used – can make a big difference in sales and occupancy success.

    At Primrose Retirement Communities, the marketing team pulls the data together to tell a story, and the sales leadership uses that story to influence the behavior of the sales teams.

    Julie Podewitz, CEO & Founder of Grow Your Occupancy, is back with Jessi Weldon, EVP of Sales & Marketing, and Brandon Christiansen, Director of Marketing, from Primrose Retirement Communities. They share how they use their senior living marketing data to tell a story that can be used to influence their sales team's behavior to improve outcomes.
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