In this episode, Erica and Giselle discuss the role authenticity plays in influencer marketing, differences in partnerships across industries, and more!

Meet Our Guest, Giselle Huasipoma:

Giselle Huasipoma is a multi-faceted influencer marketing professional with five years in the digital realm. With a background spanning influence, social, community, and content creation, she has partnered with dozens of household brands across several sectors including retail, fashion, beauty, food & beverage, consumer packaged goods, e-commerce, and tech. With a 360° lens on influencer marketing through talent management, PR, and in-house experience, she has elevated brands through small yet mighty collaborations to large, integrated activations by weaving in her wisdom as a Gen Z consumer and first-generation Latina. She has been featured in The Guardian, Ad Age, Vogue Business, and the AIC (American Influencer Council) for her Gen Z and the Creator Economy expertise.

Connect with Giselle: LinkedIn

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