In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it.

Reality? It doesn’t really work like that.

For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate.

If you want to build a sustainable business in the equine industry, you must first build a trusted brand.

Even if you don’t have online offering aspirations, if you want to host clinics and have people come to your facility, or you want to be invited to travel, speak and teach— each of those things requires you to build a trusted brand.

So, how do you do that?

In this episode, we’re diving into the 5 keys to building a trusted brand as an equestrian entrepreneur.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/149

✨ Take the Reins 1:1 Coaching → Stormlily.com/reins

How do you get your business found online?

That’s the million-dollar question for many equestrian entrepreneurs.

And, the answer is not as simple as you might hope.

First, you need to understand that you’re asking about search engine optimization.

Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.

That's why I'm so excited for today's guest, because as far as I'm concerned and the clients that I know that have used her services before, Krysta Paffrath is an expert when it comes to SEO.

Not only that, but she is in the world of horses, so she gets your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/148

FREE SEO Basics Checklist for Equine Websites → Stormlily.com/seobasics

We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members?

Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have?

If you've ever made a hire that didn't work out or walked into an existing business where you had to manage a team, then you know how important it is to cultivate a culture in your business that seeps the values that you stand for in your business.

That's why I'm excited for you to meet Kaitlin Christopherson, CEO of Grand Slam Social, recently renamed GSS The Agency, a social digital media consulting agency with a client list that includes the Breeder’s Cup and the Del Mar Thoroughbred Cup

As you will hear from Kaitlin, she's actually not the owner of the business that she is helping to build. But, as the CEO, she is the person responsible for the team environment and culture that they are building.

And, she's filled with practical advice and examples of how you can intentionally build a positive team culture inside your equine business.

Whether you have an existing team or you’re about to hire your first team member, this is for you.

🌟 Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/147

🌟 FREE The Horse Business Owner's Guide to Making Money Online