In this episode you will learn:

• Valerie’s recent work with book authors.
• How Valerie successfully launched her own book.
• What authors should think about before launching a book.
• The importance of sharing your writing process with your audience.
• What to share on social media about your book.
• How to get over the imposter syndrome when thinking about writing a book.
• Why the launch process should not be rushed.
• Things that can slow down the book launch process.
• Why do you need a marketing and communication strategy for your book?
• How to reach your book sales goals.
• Why you need to get the book ‘advocates’ on board before launching.
• How to think strategically when selecting the date on which to launch your book.
• Valerie’s experience working with a client with an engaged launch team.
• Important considerations when launching your second book.
• How to overcome limiting beliefs about your book.
• How to motivate people to read your book even if it is a new subject matter for them.
• The key differences between launching a book independently vs. through a publisher.
• Should you put together a book proposal before you start writing?
• What you should know if you decide to self-publish a book.
• The hybrid options available for book publishing.
• The preferred publishing routes for small business owners.
• The key benefits of the independent route vs. the publisher route.
• How helpful are publishers in today’s digital world?
• The marketing work that authors have to do even if they have a publisher.
• The difference between promoting your book and helping people find your book.
• How to cut through the noise when promoting your book.
• How your confidence in the book affects the way you present it to the world.
• How to think strategically about the subject of your book.
• Realistic goals that authors should think about before writing a book.
• Valerie’s motivation for writing a book.
• How books help build credibility.
• How to use a book as a marketing tool for a small business.
• Evergreen vs trendy books.
• What is a realistic book launch timeline?
• The background legwork that is needed to launch a book.
• The resources that authors need to have a successful book launch.
• How to decide what to focus on when launching a book and strip away unnecessary activities.

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