Learn essential LinkedIn strategies with Rachel B. Lee, a renowned LinkedIn Top Voice and the co-owner of Standout Authority. She shares her top tips to grow your presence on LinkedIn, describes how to craft a great profile, how to build your network authentically, tools to use and the truth about video on LinkedIn.

Rachel's journey starts in corporate roles at Microsoft and Gartner. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. We discuss the pressures of being in a large organization while feeling the need to express your true, unfiltered voice. Rachel's insights on leveraging corporate roles to build a personal brand really hit home for me. She shared her experiences hosting a podcast at Microsoft and connecting with high-level execs, showing how you can advance both your and your company's missions. It's all about finding that sweet spot where your personal and professional lives can align and thrive together.

My personal wheelhouse is our conversation on video and LinkedIn. Rachel highlighted the surge of video content on the platform and its importance in building a dynamic presence. We chatted about her top advice for enhancing LinkedIn visibility: attracting with a standout profile, engaging with value-driven content, and converting through active networking. I also loved her emphasis on storytelling that blends personal and professional elements—it's something we're both passionate about. If you're looking to make meaningful connections and elevate your personal brand while contributing to your company's success, this is an episode you won't want to miss.

In this episode you will learn:

• Rachel’s top tips to be better at LinkedIn - 2:23
• When to accept connections or reject them - 10:00
• What tools to use for lead generation - 11:20
• How to build your personal brand if you are at a company - 14:25
• Why Linkedin video gets 1.4x impressions and engagements than other platforms - 24:38