How to Get Therapy Clients Using Social Media: Part 2 - Consistency

Do you ever feel like you’re posting into the void - wondering if anyone’s even noticing your content? In this episode, I explore how consistent posting can quietly but powerfully help you build trust, connection, and visibility over time.

Drawing on personal stories (including one about Chub Rub shorts!), I’ll show you why consistency works - even when it feels like nothing’s happening. Plus, I’ll share tips for staying consistent, from batching and scheduling to repurposing your best content.

The episode also includes help for your August social media posts.

Takeaways:

• Why consistent posting helps build trust with potential clients
• How social media works like the therapy relationship: show up regularly
• Simple ways to make consistency easier (even if you're busy)
• Why repurposing content is smart, not lazy
• How long-term visibility pays off, even years later

If you’ve been struggling to stay motivated with your posting, this episode will help you reconnect with why it matters - and how to make it work for you.

August Social Media Awareness Days:

Family-related Days:

• A-Level Results Day (UK): Thursday 14th August 2025
• GCSE Results Day (UK): Thursday 21st August 2025
• International Youth Day: Tuesday 12th August 2025
• Sisters Day: Sunday 3rd August 2025 (First Sunday in August)
• Gay Uncle Day: Saturday 10th August 2025 (Second Saturday in August)
• Son and Daughter Day: Monday 11th August 2025
• Middle Child Day: Tuesday 12th August 2025

Relaxation & Summer Mood Days:

• Lazy Day: Sunday 10th August 2025
• Relaxation Day: Friday 15th August 2025
• National Beach Day: Saturday 30th August 2025

Pet-related Days:

• International Cat Day: Friday 8th August 2025
• Spoil Your Dog Day: Sunday 10th August 2025
• Black Cat Appreciation Day: Sunday 17th August 2025

Creative/Engagement Opportunities:

• World Photography Day: Tuesday 19th August 2025
• World Photography Week: 12th–26th August 2025

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

social media marketing, consistency in marketing, building visibility online, private practice growth, social media for therapists, content creation strategies, marketing for counsellors, effective posting strategies, social media algorithms, engagement on social media, creating a social media schedule, batching social media posts, marketing for mental health professionals, therapist marketing tips

The information...