How to Drive Profit with Purpose

By: Fran Biderman-Gross
  • Summary

  • This is Drive Profit with Purpose. Listen in each week as we talk with successful industry leaders about how to lead a values-based professional services firm.
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Episodes
  • Amplify Purpose: Podcast Titans Spill Secrets on Mission-Driven Success
    Jun 6 2023
    Join us for an extraordinary episode as we wrap up the incredible How to Drive Profit with Purpose Season 5! This special episode will feature inspiring interviews with some of our most distinguished speakers. Plus, we have an exciting addition as Chris Krimitsos, the conference's founder, joins us to discuss the event's transformational impact.  Attending Podfest as a first-time attendee was life-changing - and I couldn't be prouder to be part of such an extraordinary family. This conference brings together like-minded individuals from diverse backgrounds, all sharing the goal of spreading inspiring messages. Thanks to Chris's unwavering dedication, we're united under a sense of purpose and belonging - it's like being part of an impressive family!   Key takeaways:  Podfest is more than just a conference – it's a place where you'll create meaningful connections and be part of a bigger mission. It feels like coming home to family.  Your purpose is bigger than your job. Remember your values. As podcasters, we aim to share compelling stories that resonate with our listeners.  Fund your project with intention. Only pursue projects that drive profitability and growth.  Monetize your podcast. Overcome the fear of traditional business models and intentionally grow your audience through organic and paid methods.  Improve your relationships and gain new perspectives by building on what you already have. Embrace the journey, even the challenging parts, and find humor in it all.  Mentor to help others. Share your success.   Undoubtedly, Podfest is a monumental industry event, and it's no surprise why. Its purposeful and hand-picked selection of speakers and attendees creates a powerful and meaningful community. I'm thrilled to be part of this thriving movement, and I cannot wait to learn and grow alongside some of the brightest minds in the business.  Thanks for tuning in throughout the season, and we hope you enjoyed every conversation! 
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    25 mins
  • How to Build a Profitable Podcast Business By Leveraging Your Unique Resources and Strengths
    May 30 2023

    Mark is passionate about supporting independent creators in their quest to grow and monetize podcasts. He knows that breaking into the industry can be difficult without resources or connections, leading him to focus on helping even those who fly under the radar succeed. His efforts have paid off with many of his partners earning top spots - but he's equally proud when smaller voices achieve big profits alongside 80% audience growth.

    • Everyone has something meaningful to contribute and finding a way for it to be heard is critical. 

    • Mark realized that trust was the key to success and so he opened up his time - generously giving it away. Consequently, this trust-based brand support enabled them to acquire a great number of users in no time – an incredible accomplishment.

    • Mark highlighted that without perfect alignment between founders, business partnerships never take off.

    • By working together, you can find creative solutions that exceed traditional industry standards while maintaining an understanding of each other's strengths. One mission, one goal: helping people grow meaningful connections with your audience.

    • In startups, it's important to understand the end goal and how it can be achieved. Creating a shared vision is key for success – allowing team members space to create within this framework often brings out the best work. Empowering people by putting trust in them encourages responsibility while providing effective leadership will further nurture that collaboration environment.

    • Having a well-recognized brand leads to rapid financial success.

    • Mark shared the importance of having intentional focus on growth. His unique proposition is that he proactively helps serious podcasters grow their audience, regardless of experience level. This informed his business model: no freemium option because it would attract the wrong people--people who weren't "their" people.

    • He launched a business to gain time and freedom for his family, aiming to craft an enviable lifestyle that centers around quality moments with them.

    • Mark emphasized what every user needs: a personal experience, as well as continued first-line customer support even after acquisition. You have to stay on the front lines to fully understand our customers' needs.

    • When tech support is needed, it's a chance to provide genuine care. Designing a business that meets customer needs with enough human interaction creates an environment of trust and security.

    • Strive to achieve your goal and stay on track, no matter the pressure. Don't let noise from others disrupt you in pursuing what's important.

     

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    25 mins
  • Profit with Intentionality: Larry's Story of Using Purpose to Drive Success
    May 23 2023

    A daring leap of faith propelled Larry to follow his dreams and launch a business. Though initially met with uncertainty, he remained determined to make it work. By readjusting goals and shifting focus, Larry achieved an incredible 500% increase in revenue—the result of unwavering dedication that paid off big-time.

    • With a goal in sight and the courage to take on something new, leaving behind the nine-to-five grind is well worth it. Hard work truly pays off.

    • Larry's passion is to empower others in achieving their podcast dreams. He kicks things off with an inspiring conversation, delving into why they want it and how he can help make that happen - from crafting plans & strategies down to writing a 4000 character description for each project. Working together, his goal is to launch them on the path toward success.

    • Being a leader involves being open, communicating clearly and leading by example. Demonstrating purposeful action helps guide the team towards success - when they see their leadership working hard first-hand it encourages them to follow suit.

    • Don't let the lures of substance make you vulnerable.

     

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    16 mins

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