Our next guest in the hot seat is Esther Boykin. She’s a Licensed Marriage and Family Therapist with 15 years of experience under her belt. She’s the CEO of Therapy Is Not A Dirty Word, a mental health service providing support for those often neglected or underserved in today’s society.

We can see that she’s got a great thing going, so what’s the problem?!

You see, Esther is in the thick of a very important transition within her business. She’s shifting away from an unsustainable business model, and adapting for a new ideal customer. But is this the right decision? And if so, how can she overcome those feelings of self-doubt?

Rebranding your business is always hard. But that’s why Rachel Rodgers is here to map out a step-by-step process for Esther to follow.

Together, they discuss:

- When is the best time to rebrand?
- Finding your ideal client
- How to raise your prices (without scaring people off)
- How to avoid distraction “from the shiny things”
- Working out the math behind your business
- How to scale by 3.5 x
- How marketing will fuel this rebrand

After this absolute masterclass, Esther herself said, “I should have done this years ago.” So if you’re sitting on the fence, unsure about taking the jump, THIS is your sign. Get ready for a step-by-step guide, and let’s get started!

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Esther’s Instagram: @estherbmft
Esther’s website: https://estherboykin.com/