• How PR can shape and grow a brand? Featuring Dina Mostovaya – the Best Woman in PR by Davos Communications '22. Global Communications Consultant. Founder of Mindset Consulting.

  • Jan 31 2023
  • Length: 50 mins
  • Podcast

How PR can shape and grow a brand? Featuring Dina Mostovaya – the Best Woman in PR by Davos Communications '22. Global Communications Consultant. Founder of Mindset Consulting.

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    In this episode, we are diving with Dina into PR and its role in shaping brands. Discussing the following: 

    - How to make a way into international PR and be awarded by  Davos Communications as the Best Woman in PR?
    - What challenges are in moving from in-house PR to becoming an independent consultant?
    - How to do PR for your own PR agency?
    - How to develop your personal brand?
    - How PR helps grow the brands of startups?
    - Where PR can be more efficient than advertising?
    - How to set the goals and measure the efficiency of PR?
    - The difference between PR for startups vs. big companies
    - The difference between media relations in USA and Europe
    - How to manage cross-cultural teams and communication
    - Recommendations for startups on doing PR
    - How to get into tier-1 media?
    - How to grow and develop media relations
    - Does and Don’t in PR-crisis
    - Books & sites & blogs on PR that Dina recommends
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