How I Wrote This

By: Brett Gordon and Karen Winterich
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  • Summary

  • "Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
    Brett Gordon and Karen Winterich
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Episodes
  • Ep. 11 - Mitigating Food Waste with Huachao Gao, He (Michael) Jia, and Bingxuan Guo

    Ep. 11 - Mitigating Food Waste with Huachao Gao, He (Michael) Jia, and Bingxuan Guo
    Aug 13 2024

    On the first episode of Season 2, Karen talks to authors Huachao Gao, He (Michael) Jia, and Bingxuan Guo about their paper “Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste.”



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    47 mins
  • Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett

    Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett
    May 28 2024

    In the final episode of season 1, JMR Co-Editor Brett Gordon speaks with Yufeng Huang, Paul Ellickson, and Mitch Lovett about their paper Learning to Set Prices.

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    50 mins
  • Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero

    Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero
    Apr 28 2024

    JMR Co-editor Karen Winterich talks with Annika Abell, Carter Morgan, and Marisabel Romero about the impact of star ratings relative to numerical ratings. Their findings are published in “The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions”. You’ll also want to hear how their experience complying with the new JMR Research Transparency policy when their manuscript was conditionally accepted.
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    44 mins
Social Sciences Science
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