How do brands form a connection with their audience or how do they know exactly what their customers want?

The answer to all these questions is Neuromarketing!

Neuromarketing forms the bridge between brands and consumers’ minds. Neuromarketing, in simpler words, is a brand’s attempt to understand consumer psychology.

Neuromarketing is present around us in ways that we are not even aware of.

In today’s episode, we have discussed how Neuromarketing can be defined as a marketing tool to do market research and make consumer-centric decisions.

TIMESTAMPS

0:00-0:17 Preview

0:18-0:46 Introduction

0:47-1:10 What is Neuromarketing?

1:11-1:37 How does it work?

1:38-3:10 Neuromarketing tools

3:11-3:32 Pros of Neuromarketing

3:33-4:10 Cons of Neuromarketing

4:11-4:30 Neuro Marketing going mobile

4:31-5:12 Examples of Neuromarketing

5:13-5:39 Conclusion

5:40-6:01 Outro

Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend.

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