• How Did "Big Dawgs" Become India's Big Crossover Hit? ft. Rohan Venkatesh

  • Aug 27 2024
  • Length: 26 mins
  • Podcast

How Did "Big Dawgs" Become India's Big Crossover Hit? ft. Rohan Venkatesh

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  • Summary

  • With "Big Dawgs" by rapper Hanumankind and producer Kalmi entering the charts in over a dozen countries, it's become one of the first Indian releases to cross over internationally. This week, we interview Rohan Venkatesh, the founder of management company Imaginary Frnds whose roster includes both HMK and Kalmi, to talk about the release strategy for the hip-hop smash and how multiple touch points across social media served as trigger points for the track to take off first in the US and then across the world. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on August 23, 2024
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