In this episode of The Marketing Rapport, host Tim Finnigan sits down with Bill Balderaz, President and Founder of Futurety. They dive into the crucial role data plays in modern marketing strategies. Bill shares his journey from working in venture-backed startups to founding Futurety, a firm dedicated to transforming massive datasets into actionable customer profiles.

Bill and Tim discuss the challenges organizations face in data management and utilization. Bill highlights the importance of leveraging first-party data, especially in a cookieless world, to create personalized customer experiences. He emphasizes the need for market validation and proper timing when launching new ventures, sharing his own experiences of successes and failures in the industry.

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