• How Can You Create Marketing That Sticks? (with James I. Bond)

  • Sep 12 2024
  • Length: 29 mins
  • Podcast

How Can You Create Marketing That Sticks? (with James I. Bond)

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  • Summary

  • Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:

    • Why some ads make you flinch
    • How a clever name can turn a copycat product into a goldmine
    • Why men might want to buy a "Lawnmower" for their bathroom
    • How fire helped a company boost its business
    • Why rhyming, honesty and being blunt are good messaging strategies

    These concepts and more stick to our brains because they connect to it where decisions really happen.

    James' website - YesBrainGlue.com

    James' book - Brain Glue on Amazon

    James on LinkedIn - James I. Bond
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