• How Attribution, Experiments and MMM are the future of media effectiveness measurement

  • Dec 13 2023
  • Length: 31 mins
  • Podcast

How Attribution, Experiments and MMM are the future of media effectiveness measurement

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  • Summary

  • In this insightful episode, we dive deep into the future of media effectiveness measurement. From privacy-centric tagging to AI-powered advertising using first-party data, we've got your measurement foundation covered.

    Join our expert guest speakers, Thomas, Media Effectiveness Lead at Google, Dirk, Senior Director of Data & Digital Marketing and Siddharth, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, as we explore the powerful trio of Marketing Mix Modelling (MMM), experiments, and attribution. Get ready for practical insights and tips to stay at the forefront of the ever-evolving marketing landscape. And yes, we'll demystify MMM for you – it's Marketing Mix Modelling!
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