• Higher Ed's Differentiation Problem

  • Mar 1 2023
  • Length: 11 mins
  • Podcast

Higher Ed's Differentiation Problem

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  • Summary

  • Why is it so difficult for Higher Education institutions to differentiate themselves from each other?

    Some institutions push their MBA programs as being new, different, and innovative, but the perceived product of education remains the same.

    And trying to differentiate based on corporate marketing techniques won’t work in Higher Education marketing because most institutions are in a model of co-opetition with their peers.

    Then there are all of the various structures in place that limit institutional flexibility.

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