See the Project Plan here: https://members.twobrainbusiness.com/courses/growth-toolkit-2024/lessons/how-can-i-make-a-plan-for-the-future/topic/your-annual-plan-2/

If a Growth stage client is a "yellow" avatar (flat, stalled, lost or swerving) the Golden Hour Challenge might help. Listen to hear how it will work for them!

0:01: My name is Storm Strout and I'm a two brain business mentor in a recent conversation with Chris.

0:07: He pointed out the statistic that 64% of my current clients have either met their annual plan net owner benefit goal or they are on pace to achieving their net owner benefit goal.

0:19: Chris highlighted the fact that that statistic is about two X R company average.

0:24: So naturally, his follow up question was, what are you doing with your clients that is resulting in these outcomes for them?

0:33: The simple answer to that question is that the client's net owner benefit goal is at the forefront at all times, the clients that owner benefit goal is the anchor of every conversation, every call, every email, all correspondence between our calls.

0:55: The N O B goal is referenced during celebration of bright spots.

0:59: While we're trying to overcome obstacles, the client is going through when they bring ideas to the table, when they're swerving when they're stuck.

1:06: A O B is always the foundation and the anchor to our conversations.

1:11: Let's talk about what this looks like in practice.

1:14: We'll start with an easy one from a mentor standpoint when the client comes on a call and they're elated storm.

1:23: I am so excited.

1:25: I just made the largest sale of my career $1200 front end revenue.

1:31: My first response is going to be Bethany.

1:34: I am so happy for you.

1:37: This moves the needle on your primary goal of 100 K net owner benefit today.

1:44: Congratulations.

1:47: Maybe better yet.

1:49: I'll ask Bethany a question.

1:51: Oh, my goodness, Bethany.

1:52: Congratulations.

1:53: I'm so happy for you.

1:55: How much money of this front end revenue are you prepared to carve out today to contribute to your monthly net owner benefit?

2:05: And remember based on the targets that we set for your annual plan, it's probably gonna be around 30% and let Bethany highlight the fact that she gets to put X amount of dollars towards her net owner benefit for the month because of the sale that she made.

2:26: Always anchoring the moment back to the goal.

2:31: So let's talk about some more challenging moments in keeping the net owner benefit goal at the forefront.

2:38: Let's say a client brings a new bright idea to the call.

2:41: They want to put in a new recovery center in their gym and it's going to cost them several tens of thousands of dollars.

2:50: They want a fleet of saunas and a fleet of cold plunges and a bunch of other accessory items.

3:02: My very first question for the client is going to be one.

3:06: Can you remind me of your goal and sometimes they'll give you a softball.

3:13: Yes.

3:13: My goal was 100 K net benefit or fill in the number other times they'll tell you that they don't know or that they don't remember.

3:19: And together you'll just pull up the annual plan, share the screen and point out the fact that the pie in the sky is that benefit goal from there.

3:29: Your follow up question is, does this recovery center move you closer to or pull you further away from that N O B goal?

3:40: If the answer is no, they're the ones to say it.

3:44: If the answer is yes.

3:46: Now we get to map out a plan to bring that to life.

3:50: But the client is reminded why we're doing this thing and how it's going to help them achieve the actual goal.

4:00: I believe that by keeping the net loader benefit goal as the forefront of all the work that we do with our clients, it helped keep them centered, keep them grounded and keep them focused on the task at hand.

4:15: No matter how exciting, distracting, challenging or overwhelming the situation that they're in might be.

no CEUs

Just a refresh

You should do Golden Hour challenge yourself

You should look at your P&L - do the stage 2 project

Annual plan will move to end of their first year eventually, but not yet

Tasks are called projects

Nutrition simplification

Step 1: Perfect Day

Step 2: Choose Client and ARM Goals on a P&L

Step 3: Pick the Next Best Step (and bonus projects)

stuff on chalkup, stuff on LinkedIn

talk to the smart kids

I think we need to make everyone smarter

On Nov 1-30, we'll run the Golden Hour Challenge:

In this episode, I talk about the intent behind the Golden Hour (developing habits); who should do it; who should NOT do it; and why we're doing this NOW.

Chris Cooper discussed the 2025 challenges and advantages, focusing on the 96% conversion rate to 73% retention in the growth phase. Key challenges include gym owners not meeting net owner benefit goals, lacking a two-year client retention period, insufficient CEO skills, and lacking a long-term sustainability plan. Solutions include a new coach development program, addressing flat, stalled, and lost avatars, and introducing habits training. Competition is minimal due to Two Brain's unique data-driven approach. Advantages include a comprehensive program delivered in stages, continual coaching improvement, and a focus on client outcomes.

https://otter.ai/u/NftWNHZyAzepqq_YFn7JPQCE8VA?view=transcript

• [ ] Introduce a new coach development program to help gym owners deliver a better product.
• [ ] Implement semi-private training to address the "flat, stalled, and lost" client avatars.
• [ ] Introduce habits training to help gym owners develop the necessary entrepreneurial skills.
• [ ] Explore the use of AI and software tools to assist mentors, but ensure that the human coaching component remains the focus.

• Chris Cooper introduces the challenges and advantages for 2025, starting with the challenges faced in mentorship.
• Conversion rate improved to 96%, meaning most people continue in the growth phase after their first year of mentorship.
• Retention in the growth phase is only 73%, indicating that many people quit too early.
• Four criteria for successful mentorship are outlined: meeting net owner benefit goals, having a two-year client retention period, demonstrating CEO skills, and having a vision for long-term sustainability.

• Meeting net owner benefit goals is crucial; if the goal is met, it signifies success.
• Gym owners must keep clients for at least two years to see significant life changes.
• Gym owners need to have CEO skills beyond just coaching skills, with an EHR (Earnings Before Hourly Rate) higher than their per-hour training rate.
• A vision and plan for long-term sustainability are essential to prevent gym owners from reverting to old habits.

• Product quality in gyms is a challenge, with the new coach development program aiming to improve delivery.
• The issue of flat, stalled, and lost avatars is addressed, with semi-private training hoped to help these clients.
• Lack of entrepreneurial skills among gym owners is a significant challenge, with many overwhelmed by information rather than action.
• The introduction of habits training is proposed to help gym owners build necessary skills through practice and accountability.

• Chris Cooper addresses the competition issue, emphasizing that no one else tracks metrics and progress like Two Brain.
• The idea of a software company using Two Brain data to create an AI-driven mentor is discussed, with concerns about replacing human mentors.
• AI is good at presenting knowledge but cannot replace the human component of coaching and experience.
• The focus remains on coaching and the human element in achieving client outcomes.

• A comprehensive program delivered in stages helps gym owners achieve incremental progress and focus on specific goals.
• Continual improvement in coaching is emphasized, with mentors constantly evolving to better...