In this episode of The Marketing Rapport, host Tim Finnigan welcomes Matthew Komos, the Founder & CEO of OGMA Risk and Analytics, to discuss the evolving dynamics between marketing and risk management. Matthew shares his insights on the shifting power of choice to consumers, underscoring how the pandemic accelerated this trend. Consumers now have the convenience to make financial decisions from home, and businesses must adapt by providing timely and compelling offers to maintain their interest.

Matthew emphasizes the critical need for alignment between marketing and risk functions. Mismatches can lead to inefficiencies, where potential customers are targeted but not onboarded due to risk policies. By syncing these functions, companies can streamline their processes and improve overall customer experience.

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