Prepare to be inspired today! In this episode, we sit down with the remarkable Yasmin Bashirova, an entrepreneur and activist with a diverse background in energy resource engineering, finance, and strategy. Yasmin is an advocate for social justice and human rights, a mentor for emerging professionals navigating uncertainty, and a finance leader in the startup community. Currently, she's transitioning into the AI space as the founder of Wrapt, offering packaging specification management solutions tailored to the CPG industry.

• Yasmin's Nomadic Journey: Yasmin shares her background, having lived in various countries like Ukraine and Azerbaijan before settling in California. She draws inspiration from her grandmother, a pioneering entrepreneur in the Soviet Union, who instilled in her a passion for innovation and activism.
• From Engineering to Finance to Entrepreneurship: Yasmin discusses her unconventional career path, transitioning from energy resource engineering to finance, and eventually diving into entrepreneurship. She emphasizes the importance of adaptability and seizing opportunities for growth.
• Identifying Opportunities in the CPG Industry: Yasmin explains how she recognized a niche in the consumer packaged goods (CPG) industry, particularly in packaging optimization. She highlights the challenges CPG companies face, such as scattered data and complex collaboration processes.
• Building Relationships and Gathering Insights: Yasmin shares her strategy for entering unfamiliar industries, emphasizing the value of building genuine relationships with industry experts. She leverages their insights to develop a deep understanding of market needs and pain points.
• Scaling Product Development: Yasmin discusses the transition from MVP (Minimum Viable Product) to achieving product-market fit. She stresses the importance of continuous feedback from customers and staying responsive to their evolving needs.
• Balancing Customization and Scalability: While Yasmin acknowledges the temptation to customize products for individual customers, she emphasizes the need to find common denominators and maintain scalability in product development.
• Keeping Customers Engaged: Yasmin shares her approach to keeping customers excited about the product, likening it to an ongoing narrative where each update builds anticipation for the next. She emphasizes the importance of soliciting feedback to drive innovation.

Yasmin's journey exemplifies the power of adaptability, resilience, and community-building in entrepreneurship. Her insights offer invaluable guidance for aspiring founders navigating unfamiliar industries and scaling their ventures. Join us in embracing the spirit of innovation and pivoting towards success!

• Wrapt: https://www.trywrapt.com/
• Yasmin Bashirova: https://www.linkedin.com/in/yasminbashirova/

Disclaimer: The content presented in this podcast episode is for informational purposes only and does not constitute professional advice. Listeners are encouraged to conduct their own research and seek appropriate guidance for their specific circumstances.

Prepare to be inspired today!

Today we are sitting down with the incredible Chris Field, founder of the Mercy Project, author of two books, career entrepreneur, and Father.

As an individual Chris had the opportunity to visit Ghana on a mission where he encountered children who had been trafficked and sold to fishermen. Leaving those children behind as he returned home became the catalyst for what is now The Mercy Project.

By introducing a new fishing method that eliminates the need for extra labor, Chris was able to negotiate the release of the trafficked children, returning them home.

Since 2009 Mercy Project has aimed to be fully invested and involved in Ghana. From a fully Ghanian staff to innovating change for those who have been affected. Chris and his team are fully committed to creating positive change in the world.

In addition to changing hundreds of lives, raising kids, Ted Talks, and other motivational events; Chris wrote two incredible books “Disrupting for Good” and “A Billion Hours of Good.”

If you, like us, asked “ How the heck does he do all this?? Are the reason Field’s wrote both of his books. He hands us the keys to creating change and success, makes it simple, and tells us that, even if it is the smallest bit of change- it will have a snowball effect and create even more change.

So hustlers, with that we will leave you with Chris’s favorite quote in order to become inspired to change the world:

“My life was changed forever when my willingness to do great things outgrew my fear of failure”

Connect with Chris Field’s and Mercy Project

Website: https://mercyproject.net/

Instagram: @mercyproject

Chris’s Instagram: @distuptionchris

Twitter : @mercyproject

Chris’s Twitter: https://twitter.com/disruptionchris

Facebook:https://www.facebook.com/mercyproject

Youtube: https://www.youtube.com/channel/UC2H7R3rH7q35ZxN58OZh6mQ

Links to Purchase Chris’s Books

Disrupting for Good- https://meetchrisfield.com/

A Billion Hours of Good- https://www.amazon.com/Billion-Hours-Good-Changing-Minutes/dp/1684263115

Connect with Hustlers for a Cause:

Visit our website: www.hustlersforacause.com

Follow us on Instagram: www.instagram.com/hustlersforacause

Follow us on Twitter: www.twitter.com/hustlers4acause

Join our Facebook community: www.facebook.com/hustlersforacause/community

Subscribe to our YouTube channel: www.youtube.com/channel/UCCJl0-Mxt3jcLle9_9TEfqA

This week we are doing a little soul searching. The CEO of Rhodes Smith Consulting, Dr. Ian Brooks. With a PhD in Industrial/Organizational Psychology, Dr. Brooks is not one to shy away from uncomfortable truths, glaring facts, and questions that leave your palms sweating but your business and life prosperous.

So what motivates you? What moves you? What is your Purpose?

Some of us have these answers, but most..... could use a little help in finding their path. That's where Dr. Brooks enters the picture. This week we will settle in and learn how to search ourselves, set our intentions, and take practical steps to pursue our dreams.

Connect with Dr. Brooks

To Purchase Dr. Brooks Book: https://www.barnesandnoble.com/w/intention-ian-d-brooks/1139333954?ean=9781735975009

Book Website: https://rhodessmith.com/intention-building-capabilities-to-transform-your-story/

Rhodes Smith Consulting: https://rhodessmith.com/

Instagram:https://www.instagram.com/drb_intention/

Twitter: https://twitter.com/DrB_Intention

LinkedIn: https://www.linkedin.com/in/ian-brooks-phd-ms/

Connect with Hustlers for a Cause:

Visit our website: www.hustlersforacause.com

Follow us on Instagram: www.instagram.com/hustlersforacause

Follow us on Twitter: www.twitter.com/hustlers4acause

Join our Facebook community: www.facebook.com/hustlersforacause/community

Subscribe to our YouTube channel: www.youtube.com/channel/UCCJl0-Mxt3jcLle9_9TEfqA