Super fun time with legend Nina Parker

Our conversation was a Curiosity Carnival massaging my insatiable loves

creativity, restaurants, stuffing-my -ace, writing, brand building

If you love food, love brand building, you’ll love this

Oh! If you’re watching on YouTube

people are asking if I’ve started painting my nails like a Hackney HipsterDipster

Nay, I dropped a f*ck off big kettle bell on my finger and it’s gone completely black 🤣

Fully Poddy tomozza morning

ON THE MENU:

1. Nina’s Proustian Moments in food: How food can teleport you back to moments of bliss

2. Paul Ainsworth’s Leadership Rule: We Make it Happen, We Make It Happen Together

3. Minor Figures: Brand Building Law “Bite off more than you can chew, Chew like hell”

4. Why exhaustion is celebrated in kitchens & how to off set burn out “plan weekly rest”

5. Wheeling Out The Cheese Wheel: Nina’s ONE SECRET to build a massive social following

6. How to Deal with Manufacturers who are constantly trying to take short cuts on product quality

7. Nina’s Ice Cream Truck Rule: The Subtle Art of Knowing When to quit

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

Honour to sit down with Tom Molnar, co-founder of GAILS's. What Tom’s built in GAIL’s is truly amazing.

You’re in for a treat

ON THE MENU:

1. Skateboarding & Slaying Monsters & Building GAIL’s: “Be in Flow” + Don’t let Big hot shot executives ruin the flow
2. Why a FOOD business MUST make FOOD decisions… “STOP adding more business to the business for the sake of business”
3. The GAIL’s No Celebration Cakes Rule: “Understand something deeply and make it better” + “Don’t change it before you know it”
4. Why GAIL’s Competitive Advantage is an INSIDE JOB.. “Don’t change the thing that made you great”
5. GAIL’s + Seth Godin’s “Circle of Us & Circle of Now”: Your Purpose Must Widen as You Scale
6. The Different Founder Mode Gears: Accept you’ll NEVER switch off, but you can switch gears: “Sleep is an active part of your life”
7. Black Belt Leadership Lesson ONE: Shut The F*ck Up and Listen. Listen first. Act Second.
8. Black Belt Leadership Lesson TWO: Creativity across the WHOLE business + “…let your team play jazz”
9. Why Brand Building is Like Water: a complex system, it never stands still, keep moving
10. Slow is Smooth, Smooth is Fast: you need speed humps to slow you down
11. How GAIL’s Charge £4.30 for a coffee: “The world has voted that it wants good coffee”
12. Why Joy is Different from Happiness. Joy Comes from Doing HARD Things. Hard Things = Fulfilment.
13. The Gail’s Algorithm for Picking Success Sites (this is GENIUS): Science is Art, Art is Science: “art is always asking questions”
14. Why It’s a SuperPower to Believe The Best Days Are Ahead of Us
15. Sausage Roll Rule Food decisions vs business decisions: How do we sell more? vs. How do we make it better?
16. One year business plans are DUMB copy, Invent: What’s this going to look like in 5 or 10 years?

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
===========================================CODE===

► use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

A massive shoutout to our incredible sponsors who make HUNGRY possible:
►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

⬇️ REGISTER FOR TICKETS TO LIVE PODCAST & SUPPER CLUB WITH GILES ON 25TH FEB BELOW ⬇️

https://forms.gle/bHgQQg9EkVYTMw368

If you want to EXIT your brand for MILLIONS $$$

Make dat COIN boi-shee.

Bread. Dough. Wonga. Moolah.

This is THE most important podcast I’ve ever recorded.

Honour to sit down with INDUSTRY LEGEND legend Giles Brook.

ON THE MENU:

1. Why Challenger Brands Must Understand The Way You Exit has COMPLETELY CHANGED: Giles’he Gold, Silver Bronze of True Gross Margin and EBITDA
2. PLEASE STOP Manipulating TRUE Gross Margin: D2C brands don’t hide CAC in the P&L… it must come under true gross margin. 40% minimum.
3. Why “Multiples of Revenue exit is completely DEAD”. EBITDA multiple = 12x vs. Revenue multiple =. 1.9x
4. Why in 2025 Challenger Brands Must Become a Proper Business Earlier …”challenger brands must become a proper business much earlier” + Set up value chain EARLIER
5. Bio & Me Innovation-to-Exit Strategy: Brands must INNOVATE Close to the Core
6. Big Exit Rule No.1: BRAND BRAND BRAND.. “I’ve seen amazing businesses on paper, unable to exit as they have a crap brand… I’ve seen okay businesses, with an insane brand, have huge exit”
7. RedBull Zero Law: Innovation Doesn’t Need to Be Whacky + “Format Innovation is The Best Kind of Innovation”
8. Vita Coco’s CONSUMPTION EXPANSION Law to Piss Easily 6X Your Rate of Sale: Bigger format = more units in fridge = winder consumption opportunity = higher ROS = higher revenue
9. How To Commit Brandiscide in Grocery: slag off competition, buy listings, invest in ATL campaigns when you’ve got 200 stores
10. ATL Campaigns are pointless when you’re small, Invest in Purchase Proximity
11. The Founderitis Symptom: Founders in board meetings never think like a CONSUMER but ABSOLUTELY MUST
12. The Coconut Wars: How Vita Coco smashed Innocent and Pepsico to become the biggest Brand in Europe
13. The Battle of Addiction in Founders + Why Brand Building Should Be Brutal.
14. The Founder vs. Operator Tension: True Challenger Operators Need to Roll Their Sleeves Up
15. Why 90% of Exit Deals Fall Through + How to Ensure Your Brand is Exit-Ready in 2025

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
===========================================CODE===

► use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

A massive shoutout to our incredible sponsors who make HUNGRY possible:
►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In this conversation with the founders of LoCal Beer, fostering a creative culture and the process of distinguishing strong ideas from weaker ones.

1. Creativity Doesn’t Require a Huge Budget – The discussion emphasized that disruptive ideas don’t always need big budgets. Using parody and playful marketing can create impactful branding moments.
2. The "Golden Mead" Campaign for Camden Town Brewery – A spontaneous idea born from reading a news headline led to a limited-edition honey mead beer celebrating footballer Beth Mead’s success during the Women’s Euros. The concept was quickly approved and went from idea to launch in just three weeks.
3. The Stella Artois Unfiltered "Naked Pub Signs" Activation – To extend the brand’s “Oh Natural” campaign, the team created nude versions of traditional British pub signs. This idea took a year to develop but resulted in a unique, well-received activation.
4. Creative Sales Tactics for Retail Partnerships – To get a meeting with Co-op buyers, the team made a Spotify playlist where each song spelled out a pitch. Later, they sent a sample box with an inflatable balloon that popped out with a message from their mascot.
5. The Fine Line in Outreach to Retail Buyers – The founders discussed the challenge of standing out without being overly persistent. While creative approaches like playlists and gifts worked, overly aggressive tactics—such as showing up unannounced—led to negative reactions from retailers.

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/