• HUB 403: HUB PARTNER - Jackie Lapin

  • Dec 5 2024
  • Length: 49 mins
  • Podcast

HUB 403: HUB PARTNER - Jackie Lapin

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  • Summary

  • I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey. Today’s guest is a pioneering force in media relations. She founded Conscious Media Relations, an agency dedicated to transforming the media landscape for authors and speakers in the mind, body, spirit, and self-help sectors. With over 35 years of experience, she has expertly paired countless authors, speakers, and coaches with thousands of podcast and radio hosts seeking transformative voices in personal development and more. After becoming an author, she recognized the need for focused media relations that bridge the gap between transformational and mainstream media. Her agency specializes in helping those whose books improve lives, businesses, and the planet, offering done-for-you and done-with-you podcast and radio tours that introduce authors to 9,000 shows at once, guaranteeing a minimum of 30 invitations. Her impressive background includes successful PR campaigns for high-profile clients such as Toyota, Disney, and the World Poker Tour, showcasing her creative and effective marketing strategies. She has booked more than 10,000 interviews for her clients and garnered more than 90 raving testimonials for her podcast/radio tours. Please join me in welcoming Jackie Lapin. 📚 I emphasize the importance of service providers asking authors questions on how a book serves a business, refining audiences, and leveraging guided strategies throughout book development. 📚 Jackie shares her formula for compelling pitches, highlighting unique content and personal stories to stand out in the crowded podcast market. 📚 The benefits of creating memorable URLs, preparing a media kit, and leading listeners through engaging guide questions that subtly call them to action. 📚 Both of us discuss the advantages of actively participating in dedicated networks, which help expand professional contacts and field-specific referrals. 🎉 Fun Fact from the Episode: Jackie Lapin decided to break into the male-dominated world of sports writing at just 11 years old. Talk about determination! Her journey is both inspiring and a testament to her expertise in media relations. Listen to discover why aligning your book promotion with targeted podcast appearances and strategic media planning can elevate your author journey to new heights! Links Jackie Lapin, Founding Hub Partner LinkedIn, Instagram, and YouTube. www.consciousmediarelations.com www.consciousmediarelations.com/podcast Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices
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