Gym Owner Freedom

By: Scott Carpenter
  • Summary

  • THE show for gym owners wanting to achieve more FREEDOM in their lives through their business... and create more time, money, and impact for themselves and their communities.

    The hard way to grow is by doubling your membership. The easy way to grow is to learn how to double your average client value so you need half as many clients (it's not as hard as you think... for any business model).

    Learn from Scott Carpenter, a 6x functionally retired gym owner and fitness author with multiple 7-figure businesses, as he walks you through exactly how he started his gyms and the best practices he uses in the fitness industry for marketing, advertising, sales, fulfillment, retention, hiring, systems, operations, and location scaling.

    Gym Owner Freedom: More Money. Less Clients.

    All rights reserved.
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Episodes
  • Episode 164: Acquiring New Members in Your Gym for FREE
    Dec 11 2024

    Have you ever felt like your social media posts just don’t convert or struggled to stay consistent with your email campaigns? Maybe you’ve even relied on paid ads in the past but want to move away from that altogether. If getting new members feels like an uphill battle, you’re not alone.


    In this episode, we’re diving deep into the strategies gym owners are using to attract and convert new members—without spending a dime on ads. Whether you’re a gym owner who’s tired of “posting and praying” or someone who just can’t seem to find the time to be consistent, this episode is your blueprint for success.


    Hear firsthand about the strategies that helped gym owners like Hugh Green, Devin Moore, Shannon Logan, and Joey Scafidi generate over $10,000 per month in new business, all by leveraging their existing social media and email lists. Learn how to build a strategy that works, stay consistent, and start attracting new members for FREE.


    This conversation is for gym owners only—no fluff, no sales pitches—just actionable advice to grow your gym in 2025.


    What You Will Learn:

    Why most social media and email campaigns fail—and how to fix them.

    Proven strategies that convert your audience into paying members.

    The simple steps to create consistency and avoid falling behind.

    How to stop relying on paid ads and still generate leads.

    BONUS: Access to done-for-you templates—winning social media posts, emails, and Canva designs—to make implementation easy.


    When You Are Ready… Here Are 3 Ways We Can Help You:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin/

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\


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    49 mins
  • Episode 163 - Town Hall: Paid Ads & Lead Gen in 2025
    Dec 4 2024

    Have you ever struggled with getting a solid cost per lead (CPL) or been frustrated by the endless stream of no-shows for your booked consults and appointments? Maybe you’ve thrown in the towel on paid ads altogether, convinced they just don’t work anymore. If lead flow keeps you up at night, you’re not alone.

    In this episode, we’re diving deep into the paid ad strategies that are working right now. Whether you’re a gym owner trying to navigate the ever-changing ad game or someone who’s been burned by false promises from “gurus,” this episode is here to cut through the noise.

    Hear firsthand from a multi-location gym owner who’s seen radically different results in markets just miles apart. Discover why all markets aren’t the same, why your strategy needs to be tailored, and what ad structures and copy are delivering real ROI in 2025.

    This conversation is for gym owners only—no agencies, no media buyers—so we can keep things real and focus on what matters most to your business.

    What You Will Learn:
    1. Why “one-size-fits-all” ad strategies don’t work and how to customize your approach for your market.
    2. The truth behind those “100 leads or no cost” promises—and why they’re not the solution.
    3. Winning ad formulas, structures, and copy strategies to boost your lead flow.
    4. How paid ads can simplify your business and cut down on your stress.

    When you are ready… Here are 3 ways we can help you:


    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\


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    58 mins
  • Episode 162 - Dig Your Well Before You’re Thirsty: Learn the Secret to Securing Cash When the Banks Won’t Help
    Nov 13 2024

    Have you ever faced a cash crisis in your business and realized the bank wasn’t there to help? Running a business can be a whirlwind of challenges, from equipment failures to unexpected personal emergencies—and sometimes, the traditional financial system won’t be there to back you up.

    In this episode we dive into the essential strategies every business owner should know to safeguard their cash flow and avoid falling victim to predatory lending. You’ll hear real-life scenarios faced by gym owners who were hit with unexpected expenses, hacked ad accounts, and sudden team losses—all of which had serious financial consequences.

    What You Will Learn:

    • Why banks are unlikely to lend you money when you need it most and how to work around it.
    • How to proactively prepare for cash flow crises before they arise.
    • Lessons from business owners who faced $17,000 HVAC repairs, lost $6,000/month from key staff turnover, and paid $600/day in fees to exploitative lenders.
    • The hidden dangers of predatory loans, especially in high-pressure moments.
    • The steps you can take now to secure cash flow for future emergencies.


    When you are ready… Here are 3 ways we can help you:


    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\


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    37 mins

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