Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone!

She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.

And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business.

Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of others building their newsletters: https://growthinreverse.com/pro/

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LINKS MENTIONED

• Katelyn on LinkedIn
• Katelyn's Newsletter
• Katelyn's GIR Deep Dive
• Check out ALL the Growth In Reverse Deep Dives → https://growthinreverse.com/archive/

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Connect with Chenell:
→ Chenell on LinkedIn
→ Chenell on Bluesky
→ Chenell on Twitter
📬 https://growthinreverse.com

What are the most popular revenue streams for newsletters?
And how many revenue streams do most newsletters have?

Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue streams are—but then they unearth the lesser-known revenue streams that newsletter creators are sleeping on.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• The top three revenue streams from 66 newsletter case studies
• Why courses are the natural next step for many creators
• The genius of paid guest posts: The triple-stack approach
• How software tools can be powerful lead magnets and revenue streams
• Flipping newsletters for profit
• The secret paid newsletter model that generated $50K from 471 subscribers
• ...and more!

DEEP DIVES & LINKS MENTIONED

• CJ Gustafson Deep Dive
• Dan Runcie Deep Dive (Trapital's industry reports)
• Nathan Barry's Secret Money Newsletter
• Justin Moore Deep Dive (Asynchronous sponsorship coaching)
• Dan Koe Deep Dive
• Kortex: the second brain for creators (by Dan Koe)
• The Cultural Tutor Deep Dive
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

What happens when an established newsletter hits a growth plateau?
And can anything be done to revive it?

Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter.

When Chenell researched & wrote her GIR Deep Dive on Ben last year, all appeared to be going well for Ben and his Google Sheets Tips newsletter. But when we invited Ben to join us on the podcast, he was apprehensive: "Are you sure you want me to come on? Growth has been very flat." So we took this as an opportunity to flex our growth strategy muscles and provide Ben with some newsletter growth coaching.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• How Ben's grown his newsletter to 55k and his recent growth plateau
• The impact of burnout and shifting business models
• Growth Strategy #1: Could a ChatGPT-powered tool be a game-changer for growth?
• Growth Strategy #2: The untapped potential of YouTube and short-form content
• Growth Strategy #3: Why LinkedIn could be a goldmine for audience engagement
• Growth Strategy #4: The power of a content flywheel
• Growth Strategy #5: Collaboration and partnerships: The power of teaming up
• Growth Strategy #6: The hidden power of Reddit
• Growth Strategy #7: Customizing and creating a powerful referral program
• How to convert more subscribers to community members
• Balancing creating vs. selling as a content creator
• Ways to promote Ben's paid membership
• Ben's final decision on our growth strategies

LINKS MENTIONED

• Ben's website: benlcollins.com
• Ben Collins' GIR Deep Dive: Article || Video
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.