We’re kicking off Season 2 with a deep dive into the mindset and methods of the new model Chief Marketing Officer (CMO). The B2B field is undergoing a monumental transformation—marked by disruption, innovation, and a significant generational shift in leadership, so it’s no surprise that innovative leaders are spearheading the change.

As many of us know all too well, marketing is often the first to face cuts when budgets constrict. But this transformation presents an opportunity to marketing leaders, where they can help their fellow executives make the critical shift from viewing marketing merely as a cost center to recognizing it as a key revenue leader.

Join us as we dive into how modern marketing leaders are approaching growth, the necessary skills and experiences they should possess, what outdated practices they are shedding, and what cutting-edge concepts they are championing with Kyle Coleman.

About our Guest: 

Kyle Coleman is a living definition of a modern CMO, with experience across sales and marketing. Kyle’s foray into B2B tech sales started in 2013 when he joined Looker as the 6th employee (acquired by Google for $2.6b in 2019). He then moved on to Clari and for the next 5 years helped 8x revenue as the head of growth and CMO. Kyle is now the CMO at Copy.ai, the first ever GTM AI platform.

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to learn more about how they can help you drive efficient growth at your company.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to the all new series on Growth Driver, Expert Deep Dives, with Aaron Owens.

Aaron, Head of Growth Consulting at Intelligent Demand, pulls back the curtain to get deep and detailed in these interviews with real deal experts across all of the practice areas of modern B2B revenue growth: technology and Revenue Operations; paid media; digital experiences and web best practices; messaging, positioning, brand, creative and content; sales development; events and field marketing; product marketing; research and insights; and project management. These experts dive deep into the what and the how of their jobs and share pragmatic, executable better practices, templates, and advice from the trenches.

Topics we’ll cover:

1. Specialty interviews and shop talks with subject matter experts and specialty practitioners across industries
2. Deep dives into relevant benchmarks, trends, research, and metric must-haves
3. Retrospectives of frameworks, use cases, case studies, and emerging better practices
4. Exclusively for subscribers: invitations to special events and access to limited content

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.

Hosted on Acast. See acast.com/privacy for more information.

Season 1 of Growth Driver was packed with insightful conversations with some of the brightest minds in B2B, and we’re just getting started. Starting in season 2, we're launching an all new type of Growth Driver episode featuring Expert Deep Dives with Aaron Owens, head of Growth Consulting at Intelligent Demand. Aaron is a growth expert with over 20 years starting companies, leading sales and marketing teams, and advising the fastest-growing companies across industries.

Every episode of Expert Deep Dives pulls back the curtain to get deep and detailed in these interviews with real deal experts across all of the practice areas of modern B2B revenue growth. Aaron's guests are real deal expert practitioners that dive deep into the what and the how of their jobs, and are joining us on Growth Driver to share pragmatic, executable better practices, templates, and advice from the trenches.

Here are some of the highlights from our first season of Growth Driver, and a sneak peek into what you can expect from the new Expert Deep Dives series.

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.

Hosted on Acast. See acast.com/privacy for more information.