Episodes

  • QFF: Rachel Burr of Catammentum Shares Her Success Strategies: Leveraging 20+ Years of Experience in Leadership, Revenue Growth, and Delegation to Drive Small Business Growth and Build High-Performing, Aligned Teams. (Episode 595 - Rachel Burr)

    QFF: Rachel Burr of Catammentum Shares Her Success Strategies: Leveraging 20+ Years of Experience in Leadership, Revenue Growth, and Delegation to Drive Small Business Growth and Build High-Performing, Aligned Teams. (Episode 595 - Rachel Burr)
    Nov 21 2024

    QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!

    Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.

    Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!

    In this episode of Quick Fire Friday, host Rob Cameron interviews Rachel Burr, founder of Catammentum, shares insights from her 20+ years of experience on how small business owners can lead for growth. She discusses the power of effective delegation, setting clear expectations, and building trust within teams. Rachel offers practical tips on scaling through leadership, boosting team alignment, and fostering a high-performance culture. Tune in to learn strategies to enhance your business’s success and streamline team management.

    Key Takeaways for Small Business Owners:

    The Art of Delegation: Effective delegation is vital for scaling a business. Leaders should set clear expectations and trust their team to carry out the "how" while they focus on the "what."

    Building Trust and Alignment: Trust is foundational, but leaders must also verify and align regularly to ensure goals are being met and values are upheld.

    Clarity in Communication: Setting precise expectations, even down to the details, helps avoid misunderstandings and ensures that tasks are completed as envisioned.

    Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?

    Self-Awareness in Leadership: Watching recordings of yourself in action can reveal unconscious behaviors that may impact team morale and performance.

    Encouraging Team Feedback: Regular one-on-ones with team members help maintain alignment, allowing leaders to stay connected with their team’s progress and challenges.

    Continuous Improvement: Business growth involves constant self-improvement. Leaders should seek feedback, learn from experiences, and adjust to ensure ongoing success.

    One action small business owners can take:

    One actionable step Rachel Burr recommends for small business owners is to schedule regular one-on-one meetings with team members. This practice builds alignment, strengthens trust, and provides clarity, helping both leaders and employees stay focused on shared goals.

    Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time.

    Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇

    Quotable quotes from our special Grow A Small Business podcast guest:

    Delegation isn’t just letting go; it’s empowering growth through trust — Rachel Burr

    Seeing yourself from the outside is often the key to real improvement — Rachel Bur

    Growth demands more than vision—it requires aligned action from the entire team — Rachel Burr
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    21 mins
  • Alf The Label's Meteoric Rise from Passion Project to Multi-Million Dollar Global Brand: Founder Sophie Doyle Shares Growth Secrets, Overcoming Cash Flow Challenges, and the Transformative Power of Resilience. (Episode 594 - Sophie Doyle)

    Alf The Label's Meteoric Rise from Passion Project to Multi-Million Dollar Global Brand: Founder Sophie Doyle Shares Growth Secrets, Overcoming Cash Flow Challenges, and the Transformative Power of Resilience. (Episode 594 - Sophie Doyle)
    Nov 20 2024
    In this episode of Grow a Small Business, host Troy Trewin interviews Sophie Doyle, the founder of Alf The Label, shares her inspiring entrepreneurial journey. She candidly discusses the rapid growth of her brand, from a small side hustle to a multi-million dollar global e-commerce powerhouse. Sophie delves into the importance of profitability, managing cash flow challenges, and building a resilient mindset - key factors that have driven Alf The Label's remarkable success. Her insights on hiring the right team, leveraging data, and maintaining work-life balance offer valuable lessons for any small business owner looking to scale their venture. Other Resources: The Ultimate Recruitment Toolkit Online Short CourseThe Marketing Funding Flywheel Ebook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1 .What do you think is the hardest thing in growing a small business?Sophie believes that the hardest thing in growing a small business is the need to persevere, even when faced with challenges. She emphasizes the importance of continuing to push forward each day, despite feelings of fatigue or doubt, as there is no one else to rely on for the business's success. This constant demand for resilience is a key aspect of the small business journey. 2 .What's your favourite business book that has helped you the most?Sophie's favorite business book that has helped her the most is "Traction" by Gino Wickman. She found the book to be full of valuable insights that have positively influenced her approach to managing and growing her business. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?Sophie recommends exploring various podcasts that are often suggested by others or shared on social media. She appreciates listening to episodes featuring guests she follows. Additionally, she values being part of an amazing coaching group that provides networking opportunities with other brands at a similar stage in their business journey, which she finds immensely helpful for her professional development. 4 .What tool or resource would you recommend to grow a small business?Sophie recommends utilizing AI as a valuable tool for growing a small business. She emphasizes that while AI doesn't replace human creativity, it can serve as a helpful resource for generating ideas and concepts, particularly in marketing. By inputting data and questions into AI, small business owners can expedite their processes and gain insights without needing additional personnel. 5 .What advice would you give yourself on day one of starting out in business?Sophie advises her past self to "just keep going" and assures that the journey will be worthwhile. She emphasizes the importance of perseverance, especially on challenging days, reminding herself that persistence will lead to success over time. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: It's incredible to realize that anything is possible when you're passionate and determined — Sophie Doyle Hiring should never be rushed; finding the right people can make or break your business — Sophie Doyle Every day brings new challenges, but it's those challenges that fuel our growth and innovation — Sophie Doyle
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    23 mins
  • From 1 to 15: Brad Riley of Infostatus Shares the Journey of Growth and Team Expansion, Highlighting Valuable Lessons Learned Over 11 Years—Discover How Collaboration and Learning from Others Fueled Their $3M Revenue Success. (Episode 593 - Brad Riley)

    From 1 to 15: Brad Riley of Infostatus Shares the Journey of Growth and Team Expansion, Highlighting Valuable Lessons Learned Over 11 Years—Discover How Collaboration and Learning from Others Fueled Their $3M Revenue Success. (Episode 593 - Brad Riley)
    Nov 17 2024
    In this episode of Grow a Small Business, host Troy Trewin interviews Brad Riley, the founder of Infostatus, shares his incredible journey from starting with just one team member to now leading a thriving team of 15. He discusses the importance of perseverance through challenges and the invaluable lessons learned along the way. Brad emphasizes leveraging online resources and learning from the experiences of others in the industry. Tune in to discover how Infostatus achieved remarkable growth and generated $3 million in revenue over the past 11 years. Other Resources: NPS – An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it’s FREE. Productivity increases 7%-23%, team engagement up threefold and retention from 5.4 to 9.4 years – why wouldn’t you consider an ESOP, Employee Share Ownership Plan. ESOP Subject Matter Expert talks other benefits, costs and time (Craig West) Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Brad Riley identifies that the hardest thing in growing a small business is navigating through tough times and maintaining perseverance. He emphasizes that challenges can take many forms, and what seems tough today may look different in the future. He believes that understanding and learning from both successes and failures, as well as leveraging resources and insights from others, is crucial to overcoming these hurdles and achieving sustainable growth. What's your favourite business book that has helped you the most? Brad Riley mentioned Annie Duke as a significant influence. Known for her work on decision-making under uncertainty, her insights have likely impacted Brad’s approach to managing challenges and strategizing in his business. Annie Duke’s books, such as Thinking in Bets, emphasize critical thinking and probabilistic decision-making, which are highly relevant for navigating complex business environments. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Brad Riley emphasized leveraging the internet to learn from others' journeys. While he didn't recommend specific resources, general suggestions include the podcasts "How I Built This," "The Tim Ferriss Show," and "Smart Passive Income," along with online courses from platforms like Coursera, LinkedIn Learning, and Udemy. You can also explore YouTube channels such as Gary Vaynerchuk and Stanford Graduate School of Business for valuable insights. What tool or resource would you recommend to grow a small business? Brad Riley recommends using online learning platforms to build skills, leveraging social media for networking and marketing, and utilizing project management tools like Trello or Asana to streamline team collaboration. Additionally, analytics tools such as Google Analytics can drive data-informed decisions. These resources collectively support efficient growth and operational scaling for small businesses. What advice would you give yourself on day one of starting out in business? Brad Riley advises his day-one self to stay resilient, reassuring that "it's okay, you'll be okay." He emphasizes the importance of perseverance, noting that tough times are part of the journey and that the challenges faced today will look different down the road. His key message: hang in there and trust that things will work out. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Perseverance is the secret ingredient that transforms tough times into success — Brad Riley Learning from others' experiences can fast-track your own growth — Brad Riley Hang in there; today's challenges are shaping tomorrow's victories — Brad Riley
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    28 mins
  • QFF: Maximize Your Executive Assistant's Impact with Monique Helstrom: Discover Proven Strategies to Boost Business Growth and Efficiency, Transforming Your Small Business into a Powerhouse with Expert Coaching. (Episode 592 - Monique Helstrom)

    QFF: Maximize Your Executive Assistant's Impact with Monique Helstrom: Discover Proven Strategies to Boost Business Growth and Efficiency, Transforming Your Small Business into a Powerhouse with Expert Coaching. (Episode 592 - Monique Helstrom)
    Nov 14 2024
    QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday host Rob Cameron interviews Monique Helstrom from Monique Helstrom Coaching shares her expertise on leveraging executive assistants to enhance business efficiency and growth. Discover practical strategies for building a strong working relationship and maximizing your team's potential. Monique emphasizes the importance of tailored coaching for small businesses, enabling leaders to focus on their core strengths while empowering their EAs. Join us for valuable insights that can transform your approach to productivity and success! Key Takeaways for Small Business Owners: Maximize Your Executive Assistant's Potential: Invest time in understanding how to leverage your Executive Assistant (EA) effectively. A well-coached EA can significantly enhance your productivity, allowing you to focus on strategic tasks that drive business growth. Prioritize Relationship Building: Strengthening the relationship with your EA can lead to improved collaboration and efficiency. Regular check-ins and open communication help align your goals and expectations, fostering a more productive partnership. Embrace Continuous Improvement: Even if you already have an EA, there’s always room for growth. Seek coaching to identify new strategies and areas for development, ensuring that both you and your EA evolve together as your business needs change. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Delegate to Elevate: Recognize that you cannot do everything alone. Delegating tasks to your EA not only frees up your time for high-priority work but also empowers your assistant, contributing to their professional growth and satisfaction. Be Open to Learning: Whether through coaching or personal reflection, remain open to learning. This mindset will enable you to adapt and refine your management style, ultimately leading to better outcomes for your business and team. Focus on Being Your Best Self: As a small business owner, it's crucial to prioritize your well-being. By optimizing your support systems, including EAs, you can avoid burnout and ensure that you are bringing your best self to your business every day. One action small business owners can take: One action small business owners can take, as highlighted by Monique Helstrom, is to invest time in training and developing their Executive Assistants (EAs). By providing resources, guidance, and mentorship, business owners can empower their EAs to take on more responsibilities and contribute to the strategic goals of the business, ultimately enhancing productivity and creating a more effective partnership. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: You can't do it all, but you can be the best version of yourself — Monique Helstrom Investing in your team's growth leads to greater success for your business — Monique Helstrom Building a strong relationship with your assistant is key to maximizing your time and impact — Monique Helstrom
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    17 mins
  • From Corporate to CEO: Jean Ginzburg's Journey Building Gipht with a Dedicated 3-Member Team, Mastering Digital Marketing, Driving Strategic Growth, and Leveraging Mentorship in the Evolving Corporate Gifting Industry. (Episode 591 - Jean Ginzburg)

    From Corporate to CEO: Jean Ginzburg's Journey Building Gipht with a Dedicated 3-Member Team, Mastering Digital Marketing, Driving Strategic Growth, and Leveraging Mentorship in the Evolving Corporate Gifting Industry. (Episode 591 - Jean Ginzburg)
    Nov 12 2024
    In this episode of Grow a Small Business, host Troy Trewin interviews Jean Ginzburg, founder and CEO of Gipht, shares her transformative journey from a corporate employee to an entrepreneur. She discusses the challenges of navigating digital marketing and the importance of establishing robust operational processes. Jean highlights how mentors and advisors have been pivotal in her growth, providing valuable insights into strategic development. Tune in to explore her experiences in the competitive world of corporate gifting and the lessons learned along the way. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Jean Ginzburg identifies the hardest thing in growing a small business as establishing effective operational processes. She emphasizes that having the right systems in place is crucial for scalability and delivering on client promises, underscoring the importance of operations alongside sales and marketing in achieving business success. What's your favourite business book that has helped you the most? Jean Ginzburg's favorite business book is Abundance by Peter Diamandis. She appreciates how the book highlights positive advancements in technology and society, encouraging readers to focus on the optimistic aspects of progress rather than the negative narratives often presented in the news. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jean Ginzburg recommends Peter Diamandis's podcast, Moonshots, as a great resource for small business growth. The podcast features cutting-edge ideas and guests from various industries, focusing on technology, AI, and innovative solutions. These discussions can provide valuable insights and inspiration for entrepreneurs looking to advance their businesses. What tool or resource would you recommend to grow a small business? Jean Ginzburg recommends using a project management tool, specifically Trello, to help grow a small business. She highlights that having strong operational processes is essential for scaling, and a tool like Trello can effectively organize tasks, enhance team collaboration, and ensure that projects are managed efficiently. What advice would you give yourself on day one of starting out in business? Jean Ginzburg advises that on day one of starting out in business, she would likely refrain from saying anything specific. She believes that the naivety of not knowing everything about the challenges of running a business is beneficial, as it encourages one to take the leap. Instead, she would encourage herself to focus on learning as much as possible, emphasizing the importance of gaining knowledge through experience while not dwelling on the fears associated with starting a business. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Embrace the unknown of entrepreneurship; it's your naivety that will fuel your passion and drive — Jean Ginzburg The journey of entrepreneurship is less about knowing everything and more about being willing to learn and adapt — Jean Ginzburg The heart of a successful business lies in understanding your operations as much as your sales — Jean Ginzburg
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    37 mins
  • Achieving Business Success with Frank Greef: From Founding Realbase with a 20-Member Team to Head of Industry at Domain — Explore Growth Strategies and His Unique Cookbook Initiative Supporting Charity. (Episode 590 - Frank Greef)

    Achieving Business Success with Frank Greef: From Founding Realbase with a 20-Member Team to Head of Industry at Domain — Explore Growth Strategies and His Unique Cookbook Initiative Supporting Charity. (Episode 590 - Frank Greef)
    Nov 10 2024

    In this episode of Grow a Small Business, host Michael Denehey interviews Frank Greef, the Head of Industry at Domain and former founder of Realbase. Frank shares his journey of building and leading a successful business with a dedicated 20-member team, offering insights into strategies for scaling and maintaining growth. He also discusses his new passion project — a cookbook supporting charity, combining his love for cooking with a commitment to giving back.

    Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here.

    Michael delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

    And a snapshot of the final five Grow A Small Business Questions:

    1. What do you think is the hardest thing in growing a small business?

      Frank Greef identifies the hardest part of growing a small business as dealing with the "unknown unknowns." These are the unpredictable challenges that lie beneath the surface—issues you can’t foresee that bring unexpected mental and emotional demands. He describes these surprises as the “iceberg below” that can catch business owners off-guard, emphasizing how they can create stress and roadblocks. This focus on the hidden challenges highlights the importance of resilience and adaptability in business growth.

    2. What's your favourite business book that has helped you the most?

      Frank Greef's favorite business books include The 10X Rule by Grant Cardone for mindset, Elon Musk by Walter Isaacson for innovation, and Delivering Happiness by Tony Hsieh for customer experience, each shaping his approach to growth and impact.

    3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

      Frank Greef recommends The Diary of a CEO for its insightful conversations, though he notes its recent shift in focus. For business-specific advice, he highlights Alex Hormozi's Acquisition.com, where Hormozi shares actionable strategies for scaling from zero to multi-million-dollar revenues.

    4. What tool or resource would you recommend to grow a small business?

      Frank Greef suggests that the best tool is self-learning paired with accountability. Instead of just consuming information, he emphasizes implementing what you learn immediately, testing its impact, and adapting as needed—turning knowledge into actionable growth for your business.

    5. What advice would you give yourself on day one of starting out in business?

      Frank Greef’s advice to his day-one self in business would be, “You’ve got this, little buddy!” Acknowledging the journey as a challenging yet rewarding roller coaster, he emphasizes resilience and faith in one’s ability to overcome the unknowns that lie ahead.

    Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!

    Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

    Quotable quotes from our special Grow A Small Business podcast guest:

    True growth in business comes from learning to let go, not holding all the keys yourself – Frank Greef

    Success isn’t just reaching goals; it’s finding purpose and giving back along the way – Frank Greef

    Learning without action is a wasted resource – implement and grow with every insight – Frank Greef
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    57 mins
  • QFF: Driving Growth and Success: Ted McKenna from Selling Innovations Reveals How Their 15-Member Team Overcomes Buyer Indecision and Transforms Sales Strategies for Remarkable Business Achievements in a Competitive Market. (Episode 589 - Ted McKenna)

    QFF: Driving Growth and Success: Ted McKenna from Selling Innovations Reveals How Their 15-Member Team Overcomes Buyer Indecision and Transforms Sales Strategies for Remarkable Business Achievements in a Competitive Market. (Episode 589 - Ted McKenna)
    Nov 7 2024
    QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Michael Denehey interviews Ted McKenna of Selling Innovations and co-author of The JOLT Effect. Ted addresses the challenges of buyer indecision and explains how his 15-member team adeptly navigates these obstacles. He offers valuable insights into effective sales strategies that foster growth and build client trust. Highlighting the significance of making clear recommendations and maintaining transparency, Ted illustrates how Selling Innovations is transforming the sales process and achieving outstanding success in today's competitive landscape. Other Resources: The JOLT Effect: How High Performers Overcome Customer Indecision Hardcover The Activator Advantage: What Today's Rainmakers Do Differently Key Takeaways for Small Business Owners: Address Buyer Indecision: Understand that emotional factors play a significant role in buyer indecision. Acknowledging these emotions can help you guide customers toward making decisions. Simplify the Decision-Making Process: Combat information overload by presenting essential information clearly and concisely, helping clients avoid analysis paralysis. Cultivate Trust Early: Recognize that many buyers start with distrust. Build credibility by being honest and transparent about what your offerings can achieve. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Make Strong Recommendations: Don’t shy away from providing clear and decisive recommendations. Buyers often appreciate straightforward guidance, especially when they feel uncertain. Emphasize Transparency: Be open and authentic in your interactions. Show your customers that you have their best interests at heart, fostering a more trusting relationship. Mitigate Risk: Offer safety nets or guarantees to reduce the perceived risks associated with purchasing. This can help customers feel more secure in their decisions and encourage them to move forward. One action small business owners can take: One actionable step small business owners can take, as suggested by Ted McKenna, is to develop a clear communication strategy that emphasizes transparency. This involves openly discussing both the benefits and potential limitations of your products or services, helping to build trust with clients. By being honest about what to expect and openly acknowledging any shortcomings, you can position yourself as a credible and trustworthy partner, ultimately fostering stronger relationships and encouraging decision-making among hesitant buyers. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: In a world filled with options, clarity is the key to overcoming buyer indecision — Ted McKenna The most powerful sales strategy is to make firm recommendations that guide the buyer's journey — Ted McKenna Success in sales comes from understanding that buyers are as emotional as they are rational — Ted McKenna
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    23 mins
  • Exploring Success with Maixia Marketing: (Episode 588 - Lilly Garrett)

    Exploring Success with Maixia Marketing: (Episode 588 - Lilly Garrett)
    Nov 5 2024

    In this episode of Grow a Small Business, host Troy Trewin interviews Lilly Garrett, who shares her entrepreneurial journey that led her to building Maixia Marketing. She discusses the innovative strategies she has led that fueled significant growth at multiple early stage startups. Lilly emphasizes the critical role of data-driven decision-making and effective marketing foundations. Tune in for valuable insights on building a successful business from the ground up.


    Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here.

    Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

    And a snapshot of the final five Grow A Small Business Questions:

    1. What do you think is the hardest thing in growing a small business?

      Lilly Garrett believes the hardest things in growing a small business are team building, marketing foundations, data management,and the art of prioritization.

    2. What business book has helped you the most?

      Lilly Garrett's favorite business book that has helped her the most is "The Lean Startup" by Eric Ries.

    3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

      Lilly Garrett recommends the following podcasts and online learning resources to help grow a small business: April Dunford, she has a blog and podcast all about positioning, it’s a must read/listen for all businesses!

    4. What tool or resource would you recommend to grow a small business?

      Lilly Garrett recommends using Pocus, if you’re sales-led and Slack for all internal comms.

    5. What advice would you give yourself on day one of starting out in business?

      Lilly Garrett would advise herself on day one of starting out in business to ensure you’ve validated as well as you possibly can (read The Mom Test) ensure to record more data asap, and collect feedback consistently, emphasizing the importance of understanding customer insights from the beginning.

    Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!

    Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

    Quotable quotes from our special Grow A Small Business podcast guest:

    Success in business often boils down to effective marketing and understanding your customers — Lilly Garrett

    Don't underestimate the power of a strong team; collaboration fuels innovation — Lilly Garrett

    Embrace challenges as opportunities to learn and grow; every setback is a stepping stone to success — Lilly Garrett
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    30 mins