• Greenbook's IIEX LATAM: A Little Bird Marketing Flyover

  • Oct 4 2024
  • Length: 55 mins
  • Podcast

Greenbook's IIEX LATAM: A Little Bird Marketing Flyover

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  • Summary

  • Today, Miami. Tomorrow, the world! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her conference flyover of Greenbook’s IIEX LATAM in Miami, Florida. IIEX LATAM is a conference dedicated to exploring the latest trends, technologies, and methodologies in market research, with a specific focus on gathering market insights from the Latin American region. She talks with leaders in market research about evolving marketing strategies and consumer insights in Latin America and how Spanish and Portuguese are needed for conducting representative market research in the U.S. McKinney's guests, such as Natalia Infante Caylor, Brian Ewan, and Ricardo Alvarez, discuss topics like the importance of understanding Hispanic markets, the role of AI in revolutionizing marketing analysis, and the challenges of discrete choice modeling. The conversations delve into various aspects of marketing strategy, from the nuances of multicultural research to the impact of fintech on traditional banking in Latin America. Guests also explore the controversy surrounding terminology like "Latinx" and the growing need for customization in research approaches. "AI is revolutionizing everything," explains Alvarez. "It's going to make a big impact." Here are the names and LinkedIn accounts for all of McKinney's guests. If you find any of them interesting and want to link up with them, feel free to do so. But if you do, please let them know that Little Bird Marketing sent you their way: Natalia Infante Caylor, Brian McEwan, Cassiano Albequerque, Elizabeth Hecht, Emmily Maduro, Erica Ross, Gabriel Velez, Natalie Pusch, Ricardo Alvarez, and Tal Oren. . Use this podcast and list to immediately expand your network and start meaningful conversations! Special thanks to Carlos Hevia and the Multilingual Connections team for a fun photo booth experience at the event. Sponsors: Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai. EMI Research Solutions is a leading online sample consultancy dedicated to delivering high-quality, unbiased data tailored to the needs of their clients. Built on the foundation of quality, they were the first sample provider to recognize and implement sample blending as a best practice to reduce the sample bias inherent within and across panels. Their unique strategic sample blending methodology was built based on more than 11 years of research-on-research into the sample industry, making them an industry expert in the space. You can learn about EMI, their solutions, and download their annual report on the sample industry, called The Sample Landscape, by visiting their website at http://www.emi-rs.com .
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