Great Minds

By: Advertising Week
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  • Summary

  • Advertising Week Co-Founder and Chairman Matt Scheckner sits down with Great Minds from all walks of life from across the globe.
    © Copyright 2024 Advertising Week
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Economics Management Marketing
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Episodes
  • EP348: Mark Eaves, Founder, Gravity Road

    EP348: Mark Eaves, Founder, Gravity Road
    Oct 31 2024
    Longtime friend of Advertising Week and Founder of creative agency Gravity Road, Mark Eaves, joins Great Minds for a lively discussion about his career, the industry, and much, much more. This is a don't miss episode of Great Minds.
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    46 mins
  • EP347: Victoria Usher, CEO and Founder, GingerMay

    EP347: Victoria Usher, CEO and Founder, GingerMay
    Oct 29 2024
    Victoria is the founder and CEO of GingerMay, a multi-award winning global B2B PR and digital marketing agency for blue-chip, technology, advertising, media, and fast-growth disruptive businesses. GingerMay works with leading global companies including Comcast, Global and Oath. Our numerous industry accolades are driven by our reputation for rigour, remarkable thinking, and strong relationships with clients and journalists.
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    46 mins
  • EP346: Rachel Shechtman, CEO, STORY

    EP346: Rachel Shechtman, CEO, STORY
    Oct 24 2024
    Rachel Shechtman is a fourth-generation retail entrepreneur and founder of STORY, a concept store known for its editorial, ever-changing approach to retail. Prior to opening STORY, Rachel built a career in consulting, founding Cube Ventures in 2002 - an independent firm known for its skill of strategically combining business models. When Rachel launched STORY in 2011 she did so with the belief that retail held the potential to be about more than the transaction - it could serve as a channel for branded, community-based storytelling – retail media. STORY offered the point of a magazine, changed like a gallery, and sold things like a store. After seven years and 44 different ‘themes’, in April 2018, Rachel sold STORY to Macy’s Inc. where she served as Brand Experience Officer until July 2020. During her time at Macy’s, Rachel successfully launched two new businesses for the brand and built a 150+ person cross-functional team specifically and strategically designed to operate, perform and generate effective results efficiently and nimbly within the larger, traditional operation. Rachel has been recognized as Fast Company’s 100 Most Creative People in Business, Fortune Magazine’s 40 Under 40, Crain’s Under 40 and Ad Age’s 50 Most Creative. The AAF inducted Rachel into its Advertising Hall of Achievement and in 2018 Shechtman was named a Henry Crown Fellow by the Aspen Institute. Rachel sits on the Board of Directors of the National Retail Federation (NRF) and CAMP, an experiential family retail concept and media company.
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    36 mins

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