Grassroots Marketing

By: Cannabis Radio
  • Summary

  • Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

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Episodes
  • Establishing Social Equity Cannabis Businesses
    Nov 2 2024

    Brasco and SRĐA, Partnerships and Events Manager at Travel Agency.. discussed the establishment and growth of their social equity cannabis businesses in New York.

    SRĐA explained how their partnership with the DOE fund, which supports individuals transitioning from former incarceration, homelessness, and other issues, has been instrumental in their expansion. They have opened three stores in Manhattan and Brooklyn, with plans for more.

    SRĐA highlighted the importance of their non-profit partnership, which provides infrastructural support and fosters relationships with community leaders. They also emphasized their commitment to hiring formerly incarcerated individuals and legacy operators, providing them with opportunities to thrive in the legal cannabis industry.



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    18 mins
  • California's Hemp Regulations Spark Outrage: Cornbread Hemp Co-Founder Calls for Federal Action
    Oct 31 2024

    Jim Higdon, co-founder of Cornbread Hemp, discussed the implications of California's hemp regulations, which ban hemp products with any detectable THC. He criticized Governor Gavin Newsom for aligning with the House Freedom Caucus and issuing strict regulations without legislative approval. Higdon highlighted the need for federal regulation through the Farm Bill, noting delays and potential negative amendments.

    He praised Senator Ron Wyden's Cannabinoid Safety Regulation Act and Senator Rand Paul's Hemp Economic Mobilization Act, which the latter could raise THC limits to 1%. Cornbread Hemp recently launched USDA-certified organic THC gummies, available in 49 states, emphasizing responsible sales practices.



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    22 mins
  • Florida's Cannabis Crossroads: Amendment 3 and the Future of Adult Use
    Oct 31 2024

    Jonathan Robbins discuss the Florida cannabis industry and the upcoming vote on Amendment 3, which could expand Florida's cannabis program from medical to adult use. Robbins, Chair of Akerman's Cannabis Practice, highlights the well-funded pro-Amendment 3 campaign led by medical marijuana treatment centers, contrasting with Governor DeSantis's opposition. He notes the need for 60% voter approval and the potential tax revenue increase from $2 billion from $500 million annually. Robbins also addresses the regulatory challenges, including enforcement and social equity, and emphasizes the importance of responsible industry practices.



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    33 mins

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