This episode is all about exploration and observation as we discover what's currently working when it comes to Instagram Reels. You may feel like your content just isn't performing as well lately, but I promise your content can be successful too! Let's go for a scroll as we dive into real examples, exploring simple yet impactful reel structures, and discuss the importance of storytelling, clear messaging, and relatability. Remember, social media should be a fun part of your business!

In this episode we’ll be covering:

• Social media reach concerns and why some content is underperforming.
• The importance of simple, shareable, specific content (the 3 S’s!)
• Observing and choosing effective text placement, maximizing readability.
• Analyzing current content trends that are working right now and how to apply it to your own..
• Getting clear on your messaging and knowing your audience to improve engagement.
• Simple helpful content that provides clear, actionable tips.
• Sharing relatable scenarios using real-life situations for engaging content.

Links to Reels in this episode:

Reel: I had no idea I was contributing to the problem...
Reel: Friendship

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This is a topic I'm incredibly passionate about, but we haven't discussed much before – gatekeeping. Grab your notepad, because I'm going to share actionable tips on why revealing the full value in your content, without sending viewers to the captions, can boost both your engagement and business growth. I’m sharing real-life examples and proven hooks to help your audience find value immediately. No more holding back, let's create good content!

In this episode we’ll be covering:

• Why you want to avoid withholding valuable tips and secrets in your content.
• Using engaging hooks with examples of hooks going viral right now.
• Create content that is specific and detailed to attract your audience.
• Focus on serving your audience rather than gaining short-term likes.
• Ethical business practices with transparency and value.
• Reusing successful content by turning it into other forms such as carousels.

Links to the reels in this episode:

• Reel #1 - Sitting All Day
• Reel #2 - Harvest Bowl Recipe
• Reel #3 - In Case Your Mom Didn't Teach You
• Reel #4 - Flamingo Pose
• Reel #5 - Bra Hack

Other episodes you might have missed:

Episode 014: Why Creating Specific Content Leads to Higher Engagement

Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels

Episode 020: SEO Strategies to Optimize Your Instagram Content

Episode 024: Is Storytelling the Missing Piece in Your Content?

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This is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and I’m getting vulnerable with my own experiences. I’m also highlighting a couple accounts as we talk about why being authentically you can attract the right audience, making your brand unforgettable. Tune in for a little inspiration when it comes to injecting personality into your content.

In this episode we’ll be covering:

• Examples of brands showing personality in their content and their effectiveness, like Wendy’s and the NFL.
• Being true to yourself matters in your content and your followers can tell when it isn’t authentic.
• Building a connection with your audience so that followers feel like they know you.
• Investing in a brand strategist and learning good copywriting skills will help bring more personality to your brand content.
• Leveraging personal interests like oat milk and reality tv to create that connection with followers.
• The growing need for genuine connections in a digitally connected yet socially distant world to address loneliness.

Links + Resources

Reel #1

Reel #2

Join us in Indy for the Day One Conference!


Other episodes you might have missed:

Episode 006 : Selling a Lifestyle, Not Just a Product

Episode 007: Relatability in Everyday Content with Instagram Stories and Reels

Episode 019: Convert Viewers to Followers with the “That’s Me” Reel

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!